A Research Study on Investment Decision Influences of Academic Millennials Investors: Baroda City

Abstract

Individual investors‟ keeping in mind the objective of maximizing return and minimizing risk, do adopt different strategies in this portfolio investment building. Some decisions are individual centric and some are in keeping parity with the socio-economic and other national and international parameters. Main aim is to know the impact of investment decision influencer on occupation, Income level and gender of investors. Secondly, to know the impact of Income level of investors on Choice of Various investment decision influencer. Also to know the impact of Occupation in investment tenure. For this research, researcher used SPSS for data analysis. Framed hypothesis solved by using ANOVA. From the research researcher found that there is strong relationship between investment decision influencer with gender, occupation of investors and income level.

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