SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Advertising strategies of competing firms considering consumer privacy concerns
16 references·0 citing·45 second hop
Advertising strategies of competing firms considering consumer privacy concerns (2023)Advertising strategies of competing firms…Online Privacy and Information Disclosure by Consumers (2020)Online Privacy and Informatio…Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness (2018)Why Am I Seeing This Ad? The …Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor (2018)Using privacy calculus theory…The Value of Personal Information in Online Markets with Endogenous Privacy (2018)The Value of Personal Informa…The Role of User Privacy Concerns in Shaping Competition Among Platforms (2018)The Role of User Privacy Conc…Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services (2013)Targeted Online Advertising: …Big Data : The Management Revolution (2013)Big Data : The Management Rev…Hide and Seek: Costly Consumer Privacy in a Market with Repeat Purchases (2012)Hide and Seek: Costly Consume…Big data: the management revolution. (2012)Big data: the management revo…Managing Consumer Privacy Concerns in Personalization: A Strategic Analysis of Privacy Protection1 (2011)Managing Consumer Privacy Con…Dynamic targeted pricing with strategic consumers (2008)Dynamic targeted pricing with…The Targeting of Advertising (2005)The Targeting of AdvertisingInternet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Internet Users' Information P…Individual Marketing with Imperfect Targetability (2001)Individual Marketing with Imp…Consumer Privacy and Name Removal across Direct Marketing Channels: Exploring Opt-In and Opt-Out Alternatives (2000)Consumer Privacy and Name Rem…Competitive Promotional Strategies (1988)Competitive Promotional Strat…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Evolving to a New Dominant Logic for Marketing (2003)The personalization-privacy paradox: implications for new media (2016)Consumer privacy and the future of data-based innovation and marketing (2020)Equilibrium Distributions of Sales and Advertising Prices (1977)A Model of Sales. (1980)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)The Introduction and Performance of Store Brands (1995)The all-pay auction with complete information (1996)Competitive advantage, creating and sustaining superior performance (1985)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Reducing Buyer Search Costs: Implications for Electronic Marketplaces (1997)Online Display Advertising: Targeting and Obtrusiveness (2011)The Economics of Privacy (2016)Personalization in personalized marketing: Trends and ways forward (2022)Advertising as Information (1974)Price and Advertising Signals of Product Quality (1986)Targeted advertising and advertising avoidance (2013)Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising (2021)The theory of planned behavior (1991)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)An Extended Privacy Calculus Model for E-Commerce Transactions (2006)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)Information Privacy Research: an Interdisciplinary Review1 (2011)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Beyond pleasure and pain. (1997)Bad is Stronger than Good (2001)A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion (2020)The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media (2021)The Simple Economics of Optimal Auctions (1989)Conditioning Prices on Purchase History (2005)Bayesian Persuasion (2011)Markets for Information: An Introduction (2019)Knowledge Accumulation, Privacy, and Growth in a Data Economy (2021)Too Much Data: Prices and Inefficiencies in Data Markets (2022)Durability and Monopoly (1972)The Theory of Industrial Organization (1988)Theory of Industrial Organization. (1989)Privacy and Personal Data Collection with Information Externalities (2018)Artificial intelligence, resource reallocation, and corporate innovation efficiency: Evidence from China's listed companies (2023)Privacy and human behavior in the age of information (2015)Big data analytics and firm performance: Effects of dynamic capabilities (2016)Digital Finance and FinTech: current research and future research directions (2017)How ‘big data’ can make big impact: Findings from a systematic review and a longitudinal case study (2015)
this work references cited by second hop

References

  • 2013Big Data : The Management Revolution3,540 cited
  • 2004Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model3,170 cited
  • 2012Big data: the management revolution.2,326 cited
  • 1988Competitive Promotional Strategies598 cited
  • 2005The Targeting of Advertising522 cited
  • 2001Individual Marketing with Imperfect Targetability341 cited
  • 2013Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services286 cited
  • 2018The Value of Personal Information in Online Markets with Endogenous Privacy280 cited
  • 2018Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness266 cited
  • 2020Online Privacy and Information Disclosure by Consumers221 cited
  • 2000Consumer Privacy and Name Removal across Direct Marketing Channels: Exploring Opt-In and Opt-Out Alternatives221 cited
  • 2018Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor214 cited
  • 2012Hide and Seek: Costly Consumer Privacy in a Market with Repeat Purchases198 cited
  • 2011Managing Consumer Privacy Concerns in Personalization: A Strategic Analysis of Privacy Protection1166 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2008Dynamic targeted pricing with strategic consumers144 cited
  • 2018The Role of User Privacy Concerns in Shaping Competition Among Platforms126 cited
  • Cited by

    No citing works inside the corpus for this window.