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A framework to assess the smartphone buying behaviour using DEMATEL method in the Indian context
16 references·1 citing·57 second hopsampled
A framework to assess the smartphone buying behaviour using DEMATEL method in the Indian context (2023)A framework to assess the smartphone buyi…The Role of Social Media Content Format and Platform in Users’ Engagement Behavior (2020)The Role of Social Media Cont…Impact of online convenience on mobile banking adoption intention: A moderated mediation approach (2020)Impact of online convenience …The future of social media in marketing (2019)The future of social media in…Text mining approach to explore dimensions of airline customer satisfaction using online customer reviews (2019)Text mining approach to explo…The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution (2018)The ethics of branding, custo…Factors Affecting Mobile Payment Adoption Intention: An Indian Perspective (2018)Factors Affecting Mobile Paym…Acceptance of Smartphone‐Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context (2017)Acceptance of Smartphone‐Base…Factors Influencing Purchasing Intention of Smartphone among University Students (2016)Factors Influencing Purchasin…Organizational decision to adopt hospital information system: An empirical investigation in the case of Malaysian public hospitals (2015)Organizational decision to ad…Exploring smart phone improvements based on a hybrid MCDM model (2014)Exploring smart phone improve…Factors Affecting Smartphone Purchase Decision Among Malaysian Generation Y (2013)Factors Affecting Smartphone …Brand image strategy affects brand equity after M&A (2011)Brand image strategy affects …Marketing strategy based on customer behaviour for the LCD-TV (2006)Marketing strategy based on c…Factors Affecting Consumer Choice of Mobile Phones: Two Studies from Finland (2005)Factors Affecting Consumer Ch…Assessing When Increased Media Weight of Real-World Advertisements Helps Sales (2002)Assessing When Increased Medi…The Effect of Novel Attributes on Product Evaluation (2001)The Effect of Novel Attribute…Gender perspectives on drone technology adoption in healthcare logistics (2025)Gender perspectives on drone …Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)Marketing management: analysis. planning. implementation and control (2000)Selecting management systems for sustainable development in SMEs: A novel hybrid model based on DEMATEL, ANP, and ZOGP (2007)A Novel Hybrid MCDM Model Combined with DEMATEL and ANP with Applications (2008)Identifying critical success factors in emergency management using a fuzzy DEMATEL method (2010)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)An analysis of DEMATEL approaches for criteria interaction handling within ANP (2015)An integrated DEMATEL-ANP approach for renewable energy resources selection in Turkey (2016)A systematic review and meta-Analysis of SWARA and WASPAS methods: Theory and applications with recent fuzzy developments (2017)Diffusion of Innovations 1 (2019)The psychology of interpersonal relations. 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References

  • 2019The future of social media in marketing1,892 cited
  • 2020The Role of Social Media Content Format and Platform in Users’ Engagement Behavior665 cited
  • 2001The Effect of Novel Attributes on Product Evaluation501 cited
  • 2018Factors Affecting Mobile Payment Adoption Intention: An Indian Perspective312 cited
  • 2017Acceptance of Smartphone‐Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context284 cited
  • 2020Impact of online convenience on mobile banking adoption intention: A moderated mediation approach242 cited
  • 2006Marketing strategy based on customer behaviour for the LCD-TV241 cited
  • 2019Text mining approach to explore dimensions of airline customer satisfaction using online customer reviews232 cited
  • 2011Brand image strategy affects brand equity after M&A174 cited
  • 2015Organizational decision to adopt hospital information system: An empirical investigation in the case of Malaysian public hospitals171 cited
  • 2005Factors Affecting Consumer Choice of Mobile Phones: Two Studies from Finland170 cited
  • 2002Assessing When Increased Media Weight of Real-World Advertisements Helps Sales149 cited
  • 2016Factors Influencing Purchasing Intention of Smartphone among University Students118 cited
  • 2014Exploring smart phone improvements based on a hybrid MCDM model

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103 cited
  • 2018The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution89 cited
  • 2013Factors Affecting Smartphone Purchase Decision Among Malaysian Generation Y76 cited
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    • 2025Gender perspectives on drone technology adoption in healthcare logistics7 cited