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Looking behind the label: Firm-centric brand storytelling and the development of local consumption spaces
16 references·2 citing·43 second hop
Looking behind the label: Firm-centric brand storytelling and the development of local consumption spaces (2023)Looking behind the label: Firm-centric br…Finding Theory–Method Fit: A Comparison of Three Qualitative Approaches to Theory Building (2017)Finding Theory–Method Fit: A …Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding (2015)Rethinking the place brand: t…The Oxford Handbook of Qualitative Research (2014)The Oxford Handbook of Qualit…Qualitative Data Analysis: A Methods Sourcebook and The Coding Manual for Qualitative Researchers (2014)Qualitative Data Analysis: A …Visual methodologies. An Introduction to the Interpretation of visual materials (2012)Visual methodologies. An Intr…Informed Grounded Theory (2011)Informed Grounded TheoryCase Study Research: What, Why and How? (2010)Case Study Research: What, Wh…Case Selection for Case‐Study Analysis: Qualitative and Quantitative Techniques (2009)Case Selection for Case‐Study…When consumers and brands talk: Storytelling theory and research in psychology and marketing (2008)When consumers and brands tal…Case study research: principles and practices (2007)Case study research: principl…Reading Images (2006)Reading ImagesSeeing things: consumer response to the visual domain in product design (2004)Seeing things: consumer respo…Qualitative research: standards, challenges, and guidelines (2001)Qualitative research: standar…Liberatory Postmodernism and the Reenchantment of Consumption (1995)Liberatory Postmodernism and …Perspective as symbolic form (1992)Perspective as symbolic formCase Study Research: Design and Methods (1991)Case Study Research: Design a…Forgotten are the locals: structures of common differences and the inauthentic curation of western boom town main streetscapes (2025)Forgotten are the locals: str…What About the Locals? 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2015
Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding
397 cited

Cited by

  • 2023What About the Locals? Laying Out a Third Place Branding Strategy for Local Craft Breweries in the Neolocalism Literature7 cited
  • 2025Forgotten are the locals: structures of common differences and the inauthentic curation of western boom town main streetscapes4 cited