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The competing roles of variety seeking in new brand adoption · Study

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ArticleThe competing roles of variety seeking in new brand adoption

Ohjin Kwon2023

Article2023

The competing roles of variety seeking in new brand adoption

Ohjin Kwon · Tanya Singh · SunAh Kim

18 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

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References

1960Conflict, arousal, and curiosity.2003An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior 1996Why Switch? Product Category: Level Explanations for True Variety-Seeking Behavior 2004The Influence of Assortment Structure on Perceived Variety and Consumption Quantities 1996Exploratory consumer buying behavior: Conceptualization and measurement 2011Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior 1995Consumer variety-seeking among goods and services 2009Impulse buying and variety seeking: A trait-correlates perspective

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2024Busyness and diverse choice: How perceived busyness shapes consumer’s preference for variety seeking

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2022Variety-Seeking Behavior in Consumption: A Literature Review and Future Research Directionsreview · 12 shared references 2018Variety Seeking, Satiation, and Maximizing Enjoyment Over Timearticle · 9 shared references 2021Trialing or combining? Understanding consumer partial switching in mobile application usage from the variety seeking perspectivearticle · 9 shared references 2018Predicting consumer variety-seeking through weather data analyticsarticle · 8 shared references 2013How Variety-Seeking versus Inertial Tendency Influences the Effectiveness of Immediate versus Delayed Promotionsarticle · 8 shared references 2012Store environment's impact on variety seeking behaviorarticle · 7 shared references

Details

Year2023

Typearticle

Published2023-02-09

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations18

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jretconser.2023.103283

openalex_workW4319984382

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