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Role of Competitive Advantage in Mediating the Effect of Market Orientation on Marketing Performance of Small Medium Enterprise (SME): Study on the Gold and Silver Jewelry Craft Industry in Singapadu Village, Gianyar, Indonesia
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Role of Competitive Advantage in Mediating the Effect of Market Orientation on Marketing Performance of Small Medium Enterprise (SME): Study on the Gold and Silver Jewelry Craft Industry in Singapadu Village, Gianyar, Indonesia (2023)Role of Competitive Advantage in Mediatin…The Role of Entrepreneurship Orientation and Market Orientation on Product Innovation and Business Performance at SMEs Restaurants in Lamongan (2021)The Role of Entrepreneurship …The role of mediation of product innovation in improving enterprises orientation of marketing performance of tofu industry (2020)The role of mediation of prod…The impact of market orientation on innovativeness: evidence from Yemeni SMEs (2020)The impact of market orientat…PENGARUH ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP KEUNGGULAN BERSAING DAN KINERJA PEMASARAN PENGOLAHAN RUMPUT LAUT DI WAKATOBI (2020)PENGARUH ORIENTASI PASAR DAN …EFFECT OF PRODUCT INNOVATION AND ENTREPRENEURIAL ORIENTATION ON COMPETITIVE ADVANTAGE IN THE COCONUT SHELL CRAFT INDUSTRY IN KARANGASEM REGENCY (2019)EFFECT OF PRODUCT INNOVATION …COMPETITIVE ADVANTAGE AND PRODUCT INNOVATION: KEY SUCCESS OF BATIK SMES MARKETING PERFORMANCE IN INDONESIA (2018)COMPETITIVE ADVANTAGE AND PRO…Achieving sustainable competitive advantage through product innovation and market driving (2017)Achieving sustainable competi…THE IMPACT OF MARKET ORIENTATION ON MARKETING PERFORMANCE: EXPLORING THE MODERATING ROLE OF COMPETITIVE ADVANTAGE (2024)THE IMPACT OF MARKET ORIENTAT…Survey Research Methods. (1985)Survey Research Methods (2012)Partial Least Squares Structural Equation Modeling (PLS-SEM) Techniques Using SmartPLS (2013)The Impact of Strategic Human Resource Management Practices on Competitive Advantage Sustainability: The Mediation of Human Capital Development and Employee Commitment (2019)Sustainable Innovation in Small Medium Enterprises: The Impact of Knowledge Management on Organizational Innovation through a Mediation Analysis by Using SEM Approach (2020)AI-powered marketing: What, where, and how? (2024)Does Competitive Environment Moderate the Market Orientation-Performance Relationship? (1994)Exploring the role of market learning capability in competitive strategy (2003)METODE PENELITIAN Kuantitatif, Kualitatif dan R&D (2014)Pengaruh Inovasi Produk dan Orientasi Pasar terhadap Kinerja Pemasaran melalui Minat Beli Customer sebagai Variabel Intervening pada Usaha Pudding Art di Kota Denpasar (2020)PERAN INOVASI PRODUK MEMEDIASI ORIENTASI PASAR TERHADAP KINERJA PEMASARAN (2022)Strategic Orientation of the Firm and New Product Performance (1997)Learning orientation, firm innovation capability, and firm performance (2002)Market Orientation, Creativity, and New Product Performance in High-Technology Firms (2004)The impact of entrepreneurial orientation on the supply chain resilience (2020)Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India (2020)Determining key factors influencing SMEs’ performance: A systematic literature review and experts’ verification (2023)Market Orientation: Antecedents and Consequences (1993)Market Orientation: Antecedents and Consequences (1993)Market Orientation and the Learning Organization (1995)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)Inovasi untuk Keberlanjutan Usaha Kuliner (2022)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)The Capabilities of Market-Driven Organizations (1994)Entrepreneurial orientation and new venture performance in emerging markets: the mediating role of opportunity recognition (2021)PENGARUH PENGELOLAAN RISIKO DAN PERILAKU INOVATIF TERHADAP KEBERLANGSUNGAN USAHA UMKM YANG DIMODERASI OLEH KAPABILITAS JEJARING (2022)Managing Open Innovation Project Risks Based on a Social Network Analysis Perspective (2020)The Relationship between Organizational Capability, Organizational Learning and Financial Performance (2020)The relationship between innovation and performance in MSMEs: The case of the wearing apparel sector in emerging countries (2023)
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References

  • 2017Achieving sustainable competitive advantage through product innovation and market driving326 cited
  • 2020The impact of market orientation on innovativeness: evidence from Yemeni SMEs88 cited
  • 2018COMPETITIVE ADVANTAGE AND PRODUCT INNOVATION: KEY SUCCESS OF BATIK SMES MARKETING PERFORMANCE IN INDONESIA72 cited
  • 2019EFFECT OF PRODUCT INNOVATION AND ENTREPRENEURIAL ORIENTATION ON COMPETITIVE ADVANTAGE IN THE COCONUT SHELL CRAFT INDUSTRY IN KARANGASEM REGENCY17 cited
  • 2020PENGARUH ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP KEUNGGULAN BERSAING DAN KINERJA PEMASARAN PENGOLAHAN RUMPUT LAUT DI WAKATOBI16 cited
  • 2021The Role of Entrepreneurship Orientation and Market Orientation on Product Innovation and Business Performance at SMEs Restaurants in Lamongan11 cited
  • 2020The role of mediation of product innovation in improving enterprises orientation of marketing performance of tofu industry9 cited

Cited by

  • 2024THE IMPACT OF MARKET ORIENTATION ON MARKETING PERFORMANCE: EXPLORING THE MODERATING ROLE OF COMPETITIVE ADVANTAGE10 cited

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