Chapterhybrid2023

Factors Affecting Consumer’s Online Shopping Behavior During the Covid-19 Pandemic: An Integrative Model

4 citations0/0 files storedAdvances in economics, business and management research/Advances in Economics, Business and Management Research

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence COVID-19 Pandemic Impacts

Abstract

Along with the development of the Internet and digital technologies, online shopping is becoming more and more popular worldwide in recent years.It is worth noting that online shopping has been increasingly noticeable by consumers in the half of 2020, since the COVID-19 pandemic outbreak.Amidst the complicated developments of the COVID-19 pandemic over the past year, Vietnam has seen strong growth in online shopping in terms of the number of online shopping users and purchase revenue, contributing significantly to national economic growth.However, up until now, there are not many studies on the online shopping behavior of Vietnamese customers in the context of the COVID-19 pandemic.Hence, this paper aims to review existing studies of online shopping behavior and then propose an integrative model to understanding consumer behavior commendations towards online shopping, help companies deal with similar situations in the future.

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1991The theory of planned behavior 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 2003Predicting e-services adoption: a perceived risk facets perspective 2020Impact of Covid-19 on consumer behavior: Will the old habits return or die?1994A Model of Perceived Risk and Intended Risk-Handling Activity 2020Unusual purchasing behavior during the early stages of the COVID-19 pandemic: The stimulus-organism-response approach 2020Purchase intention and purchase behavior online: A cross-cultural approach

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