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Peran Digital Marketing Dalam Memediasi Pengaruh Electronic Word Of Mouth, Promosi dan Harga Terhadap Impluse Buying (Studi pada E-commerce Shopee)
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Peran Digital Marketing Dalam Memediasi Pengaruh Electronic Word Of Mouth, Promosi dan Harga Terhadap Impluse Buying (Studi pada E-commerce Shopee) (2023)Peran Digital Marketing Dalam Memediasi P…Online purchase intention in Chinese social commerce platforms: Being emotional or rational? (2021)Online purchase intention in …Going digital? The impact of social media marketing on retail website traffic, orders and sales (2021)Going digital? The impact of …Gamification and online impulse buying: The moderating effect of gender and age (2020)Gamification and online impul…Electronic word-of-mouth and consumer purchase intentions in social e-commerce (2020)Electronic word-of-mouth and …The impact of social media celebrities' posts and contextual interactions on impulse buying in social commerce (2019)The impact of social media ce…A Critical Review of Digital Marketing (2019)A Critical Review of Digital …Green image and consumers’ word-of-mouth intention in the green hotel industry: The moderating effect of Millennials (2018)Green image and consumers’ wo…A Critical Review of Digital Marketing (2018)A Critical Review of Digital …Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (UMKM) Di Kelurahan Malaka Sari, Duren Sawit (2017)Pemanfaatan Digital Marketing…Manajemen Pemasaran Jasa (2015)Manajemen Pemasaran JasaResearch Methods for Business: A Skill-Building Approach (2013)Research Methods for Business…Research design: pendekatan kualitatif, kuantitatif, dan mixed (2013)Research design: pendekatan k…Manajemen Pemasaran Jasa (2006)Manajemen Pemasaran JasaManajemen Pemasaran 2 (2002)Manajemen Pemasaran 2Multivariate Data Analysis (2000)Multivariate Data AnalysisResearch methods for business: A skill building approach (1993)Research methods for business…Structural equation modeling in practice: A review and recommended two-step approach. 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(1978)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry (2020)Exploring the influence of knowledge management process on corporate sustainable performance through green innovation (2020)I, Chatbot: Modeling the determinants of users’ satisfaction and continuance intention of AI-powered service agents (2020)AFFECT- AND COGNITION-BASED TRUST AS FOUNDATIONS FOR INTERPERSONAL COOPERATION IN ORGANIZATIONS. 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References

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236 cited
  • 2020Gamification and online impulse buying: The moderating effect of gender and age222 cited
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