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The moderating influence of brand image on consumers' adoption of QR-code e-wallets · Study

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ArticleThe moderating influence of brand image on consumers' adoption of QR-code e-wallets

Muhammad Iskandar Hamzah2023

Article2023

The moderating influence of brand image on consumers' adoption of QR-code e-wallets

Muhammad Iskandar Hamzah · Faten Aisyah Ahmad Ramli · Norman Shaw

73 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

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References

2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 2015A primer on partial least squares structural equation modeling (PLS-SEM)2000Structural equation modeling with AMOS: basic concepts, applications, and programming 1986Self-Reports in Organizational Research: Problems and Prospects 2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1

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Details

Year2023

Typearticle

Published2023-03-13

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations73

Files0 public / 0

ShelfTechnology Adoption and User Behaviour

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doi10.1016/j.jretconser.2023.103326

openalex_workW4324026445

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2023Fear of COVID-19 disease and QR-based mobile payment adoption: a protection motivation perspective

2024Acceptance of artificial intelligence and its effect on entrepreneurial intention in foreign trade students: a mirror analysis

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