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The phygital transformation: a systematic review and a research agenda
16 references·15 citing·47 second hop
The phygital transformation: a systematic review and a research agenda (2023)The phygital transformation: a systematic…What does phygital really mean? A conceptual introduction to the phygital customer experience (PH-CX) framework (2022)What does phygital really mea…Systematic Approaches to a Successful Literature Review (2022)Systematic Approaches to a Su…Viewpoint: phygital – the emperor’s new clothes? (2021)Viewpoint: phygital – the emp…The millennial customer journey: a Phygital mapping of emotional, behavioural, and social experiences (2021)The millennial customer journ…The architecture of the phygital customer journey: a dynamic interplay between systems of insights and systems of engagement (2021)The architecture of the phygi…Towards a phygital heritage approach for museum collection (2020)Towards a phygital heritage a…Phygital Heritage: An Approach For Heritage Communication (2020)Phygital Heritage: An Approac…Identifying Digital Transformation Paths in the Business Model of SMEs during the COVID-19 Pandemic (2020)Identifying Digital Transform…Digital transformation: a review, synthesis and opportunities for future research (2020)Digital transformation: a rev…Digital transformation: A multidisciplinary reflection and research agenda (2019)Digital transformation: A mul…Digital Transformation in Service Management (2018)Digital Transformation in Ser…A review of research on outward foreign direct investment from emerging countries, including China: what do we know, how do we know and where should we be heading? (2017)A review of research on outwa…Systematic Approaches to a Successful Literature Review (2013)Systematic Approaches to a Su…A Framework for Conceptual Contributions in Marketing (2011)A Framework for Conceptual Co…Preferred reporting items for systematic reviews and meta-analyses: The PRISMA statement (2010)Preferred reporting items for…Procedures for Performing Systematic Reviews (2004)Procedures for Performing Sys…The double-edged sword of phygital technologies: how phygital overload shapes museum experience and evaluation through visitor review insights (2026)The double-edged sword of phy…Phygital museum experiences for Gen Z: investigating cultural engagement drivers across physical and digital domains (2026)Phygital museum experiences f…Phygital Museums as Catalysts for Inclusivity, Well-Being, and Human-Centric Cultural Experiences Across Physical and Digital Spaces (2025)Phygital Museums as Catalysts…Phygital Experience Platform for Textile Exhibitions in Small Local Museums (2025)Phygital Experience Platform …Phygital art therapy: A theoretical model integrating digital and physical media in psychotherapeutic practice (2025)Phygital art therapy: A theor…Exploring the principle and competencies for phygital service inclusion (2025)Exploring the principle and c…Discovering the myth of metaverse fashion (2025)Discovering the myth of metav…Digital transformation in large established organisations: Four restructuring dilemmas based on dynamic capabilities (2025)Digital transformation in lar…Understanding consumer behavior in phygital environments: an interpretivist methodological framework (2024)Understanding consumer behavi…Phygital luxury experiences. A correspondence analysis on retail technologies (2024)Phygital luxury experiences. …Phygital customer journey: a practice-based approach (2024)Phygital customer journey: a …Experimenting on the metaverse to foster innovation (2024)Experimenting on the metavers…The impact of AI-powered technologies on aesthetic, cognitive and affective experience dimensions: a connected store experiment (2023)The impact of AI-powered tech…Innovative value propositions in the fashion metaverse (2023)Innovative value propositions…Consumer–brand relationship in the phygital age: a study of luxury fashion (2023)Consumer–brand relationship i…The Strengthening the Reporting of Observational Studies in Epidemiology (STROBE) Statement: Guidelines for Reporting Observational Studies (2007)Cochrane Handbook for Systematic Reviews of Interventions (2008)The PRISMA Statement for Reporting Systematic Reviews and Meta-Analyses of Studies That Evaluate Health Care Interventions: Explanation and Elaboration (2009)The PRISMA 2020 statement: an updated guideline for reporting systematic reviews (2021)The PRISMA 2020 statement: an updated guideline for reporting systematic reviews (2021)The PRISMA 2020 statement: An updated guideline for reporting systematic reviews (2021)Weighted kappa: Nominal scale agreement provision for scaled disagreement or partial credit. (1968)A systematic review of gamification in e-Health (2017)ROSES RepOrting standards for Systematic Evidence Syntheses: pro forma, flow-diagram and descriptive summary of the plan and conduct of environmental systematic reviews and systematic maps (2018)Towards Sustainable Energy: A Systematic Review of Renewable Energy Sources, Technologies, and Public Opinions (2019)The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments (1977)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)The art of writing literature review: What do we know and what do we need to know? (2020)Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)A Coefficient of Agreement for Nominal Scales (1960)A Systematic Review of the Literature on Digital Transformation: Insights and Implications for Strategy and Organizational Change (2020)Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective (2020)Digital economy: An innovation driver for total factor productivity (2021)Dynamic capabilities and strategic management (1997)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Mastering the digital transformation through organizational capabilities: A conceptual framework (2021)Digital transformation, for better or worse: a critical multi‐level research agenda (2022)Role of Digital Transformation for Achieving Sustainability: Mediated Role of Stakeholders, Key Capabilities, and Technology (2023)Building Theories from Case Study Research (1989)Theory Building From Cases: Opportunities And Challenges (2007)Digital Transformation: Opportunities and Challenges for Leaders in the Emerging Countries in Response to Covid-19 Pandemic (2021)Economic effects of the COVID-19 pandemic on entrepreneurship and small businesses (2021)The Impact of COVID-19 on Sustainable Business Models in SMEs (2021)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Possessions and the Extended Self (1988)Literature review as a research methodology: An overview and guidelines (2019)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Commitment-Trust Theory of Relationship Marketing (1994)Design Science in Information Systems Research1 (2004)The extended reality technology (ERT) framework for designing customer and service experiences in phygital settings: a service research agenda (2022)Phygital technologies and environments for breakthrough innovation in customers' and citizens' journey. A critical literature review and future agenda (2023)Phygital customer experience in the metaverse: A study of consumer sensory perception of sight, touch, sound, scent, and taste (2024)Parents' and informal caregivers' views and experiences of communication about routine childhood vaccination: a synthesis of qualitative evidence (2017)Adaptive and interactive climate futures: systematic review of ‘serious games’ for engagement and decision-making (2018)Pioneering the use of technologies in qualitative research – A research review of the use of digital interviews (2021)Using Qualitative Evidence in Decision Making for Health and Social Interventions: An Approach to Assess Confidence in Findings from Qualitative Evidence Syntheses (GRADE-CERQual) (2015)Determinants of Internet skills, uses and outcomes. A systematic review of the second- and third-level digital divide (2017)Method for conducting systematic literature review and meta-analysis for environmental science research (2019)
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References

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69 cited
  • 2020Phygital Heritage: An Approach For Heritage Communication51 cited
  • 2020Towards a phygital heritage approach for museum collection30 cited
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    • 2025Digital transformation in large established organisations: Four restructuring dilemmas based on dynamic capabilities38 cited
    • 2024Understanding consumer behavior in phygital environments: an interpretivist methodological framework26 cited
    • 2023Innovative value propositions in the fashion metaverse21 cited
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    • 2025Exploring the principle and competencies for phygital service inclusion13 cited
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