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Alfabetización publicitaria y menores. Revisión bibliográfica a partir de la Web of Science (WOS) y Scopus (2010-2022)
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Alfabetización publicitaria y menores. Revisión bibliográfica a partir de la Web of Science (WOS) y Scopus (2010-2022) (2023)Alfabetización publicitaria y menores. Re…Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Social media influencer marke…Understanding the relationships between social media influencers and their followers: the moderating role of closeness (2020)Understanding the relationshi…Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study among Children in Early Adolescence (2020)Effects of Disclosing Influen…Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship (2020)Disclosing Influencer Marketi…What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research (2019)What Is Influencer Marketing …How far has international HRM travelled? A systematic review of literature on multinational corporations (2000–2014) (2018)How far has international HRM…Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda (2017)Shedding New Light on How Adv…Advertising targeting young children: an overview of 10 years of research (2006–2016) (2017)Advertising targeting young c…Children and advergames: the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes (2016)Children and advergames: the …How advertising literacy training affect children's responses to television commercials versus advergames (2015)How advertising literacy trai…Developing Persuasion Knowledge by Teaching Advertising Literacy in Primary School (2015)Developing Persuasion Knowled…Children's Advertising Literacy for Advergames: Perception of the Game as Advertising (2014)Children's Advertising Litera…The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames—the Role of Media Context and Presence (2013)The Relationship of Persuasio…Comparing TV Ads and Advergames Targeting Children: The Impact of Persuasion Knowledge on Behavioral Responses (2013)Comparing TV Ads and Advergam…Children's Responses to Advertising in Social Games (2013)Children's Responses to Adver…Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics (1994)Adolescent Skepticism toward …NEUROMARKETING Y MODA: UNA REVISIÓN SISTEMÁTICA SOBRE SUS IMPLICACIONES SENSORIALES (2024)NEUROMARKETING Y MODA: UNA RE…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research (1999)The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)How to Measure Persuasion Knowledge (2015)Insights in adolescents’ advertising literacy, perceptions and responses regarding sponsored influencer videos and disclosures (2019)Measurement of Consumer Susceptibility to Interpersonal Influence (1989)Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent (2000)The impact of perceived corporate social responsibility on consumer behavior (2005)Feeling and thinking: Preferences need no inferences. 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(1977)Self-efficacy: Toward a unifying theory of behavioral change (1978)The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications (2021)Effective influencer marketing: A social identity perspective (2022)Virtual influencer marketing: the good, the bad and the unreal (2023)Confidence Limits for the Indirect Effect: Distribution of the Product and Resampling Methods (2004)Principles and practice of structural equation modeling, 2nd ed. (2005)Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment (2021)Influencers' “organic” persuasion through electronic word of mouth: A case of sincerity over brains and beauty (2022)Influencer marketing research: review and future research agenda (2023)Mass Communication and Para-Social Interaction (1956)A Theory of Psychological Reactance (1968)Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers (2021)Gender effects in influencer marketing: an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram (2021)Human versus virtual influences, a comparative study (2024)The theory of planned behavior (1991)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis (2023)Social media influencers: An effective marketing approach? (2023)A Theory of Cognitive Dissonance (1957)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification (2021)Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship (2023)Social media influencer marketing: foundations, trends, and ways forward (2023)
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References

  • 2021Social media influencer marketing: A systematic review, integrative framework and future research agenda1,191 cited
  • 1994Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics619 cited
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  • 2020Understanding the relationships between social media influencers and their followers: the moderating role of closeness298 cited
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  • 2020Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship228 cited
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  • 2018How far has international HRM travelled? A systematic review of literature on multinational corporations (2000–2014)136 cited
  • 2014Children's Advertising Literacy for Advergames: Perception of the Game as Advertising125 cited
  • 2017Advertising targeting young children: an overview of 10 years of research (2006–2016)123 cited
  • 2015Developing Persuasion Knowledge by Teaching Advertising Literacy in Primary School116 cited
  • 2013Children's Responses to Advertising in Social Games

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112 cited
  • 2016Children and advergames: the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes94 cited
  • 2015How advertising literacy training affect children's responses to television commercials versus advergames91 cited
  • 2013The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames—the Role of Media Context and Presence91 cited
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    • 2024NEUROMARKETING Y MODA: UNA REVISIÓN SISTEMÁTICA SOBRE SUS IMPLICACIONES SENSORIALES12 cited