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Marketing Semiotics: Signs, Strategies, and Brand Value

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Semiotics and Representation Studies Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

Abstract

Introduction 1. Semiotics in the World of Goods 2. Marketing Semiotics 3. Mining the Consumer Brandscape 4. Brand Discourse 5. Mining the Multicultural Brandscape 6. The Semiotics of Consumer Space

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