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• 2017What does your wine label mean to consumers? A semiotic investigation of Bordeaux wine visual codes67 cited
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• 2014The “magic” of tutorial centres in Hong Kong: An analysis of media marketing and pedagogy in a tutorial centre30 cited
• 2014Experiences Marketing: A Cultural Philosophy for Contemporary Hospitality Marketing Studies23 cited
• 2019Pure in body, pure in mind? A sociohistorical perspective on the marketisation of pure foods in great Britain20 cited
• 2021The intermingling of meanings in marketing: semiology and phenomenology in consumer culture theory15 cited