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Effects and interactions of labels’ color scheme and the individual difference variable lay rationalism on pro-environmental choices
16 references·1 citing·53 second hop
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References

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  • 2016Green nudges: Do they work? Are they ethical?408 cited
  • 2006Green consumers and public policy: On socially contingent moral motivation361 cited
  • 2016

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The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market
337 cited
  • 2017The use of sampling methods in advertising research: a gap between theory and practice292 cited
  • Cited by

    • 2025The Dark Side of a Big Smile: Detrimental Effects of Smile Intensity on Luxury Brand Advertising Effectiveness13 cited