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Brand awareness and relationship intention: the moderating role of perceived corporate social responsibility dimensions
16 references·0 citing·39 second hop
Brand awareness and relationship intention: the moderating role of perceived corporate social responsibility dimensions (2023)Brand awareness and relationship intentio…Progress in partial least squares structural equation modeling use in marketing research in the last decade (2022)Progress in partial least squ…The Relationship between Stakeholder Theory and Corporate Social Responsibility: Differences, Similarities, and Implications for Social Issues in Management (2021)The Relationship between Stak…How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM (2019)How to Specify, Estimate, and…When to use and how to report the results of PLS-SEM (2018)When to use and how to report…The Use of Cronbach’s Alpha When Developing and Reporting Research Instruments in Science Education (2017)The Use of Cronbach’s Alpha W…Corporate social responsibility: review and roadmap of theoretical perspectives (2016)Corporate social responsibili…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…CSR practices and consumer perceptions (2013)CSR practices and consumer pe…Corporate social responsibility and access to finance (2013)Corporate social responsibili…The Safety of Objects: Materialism, Existential Insecurity, and Brand Connection (2008)The Safety of Objects: Materi…Stakeholder Theory: Reviewing a Theory That Moves Us (2008)Stakeholder Theory: Reviewing…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Corporate Social Responsibility Revisited, Redefined (1980)Corporate Social Responsibili…A Three-Dimensional Conceptual Model of Corporate Performance (1979)A Three-Dimensional Conceptua…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…Job Market Signaling (1973)Corporate financing and investment decisions when firms have information that investors do not have (1984)Econometric Analysis of Cross Section and Panel Data (2001)The Impact of Corporate Sustainability on Organizational Processes and Performance (2014)Corporate Social Responsibility and Firm Risk: Theory and Empirical Evidence (2018)Corporate green bonds (2021)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Using PLS path modeling in new technology research: updated guidelines (2016)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)The Modern Corporation and Private Property (1933)Social Responsibilities of the Businessman (1954)A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance (1995)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)Corporate Social and Financial Performance: A Meta-Analysis (2003)Social Responsibilities of the Businessman (2013)Coefficient Alpha and the Internal Structure of Tests (1951)What is coefficient alpha? An examination of theory and applications. (1993)OECD Education Working Papers (2010)Knowledge, attitude, and practice regarding COVID-19 outbreak in Bangladesh: An online-based cross-sectional study (2020)Knowledge, attitudes, and practices towards COVID-19 among Chinese residents during the rapid rise period of the COVID-19 outbreak: a quick online cross-sectional survey (2020)PLS-SEM: Indeed a Silver Bullet (2011)Partial Least Squares Structural Equation Modeling (2017)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Scale Development : Theory and Applications (1991)An Introduction to Structural Equation Modeling (2021)Partial Least Squares Structural Equation Modeling (2021)Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example (2022)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Customer engagement: the construct, antecedents, and consequences (2016)Understanding Customer Experience Throughout the Customer Journey (2016)“PLS-SEM: indeed a silver bullet” – retrospective observations and recent advances (2022)PLS-SEM’s most wanted guidance (2022)Improving PLS-SEM use for business marketing research (2023)
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References

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  • 2017The Use of Cronbach’s Alpha When Developing and Reporting Research Instruments in Science Education10,661 cited
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503 cited
  • 2013CSR practices and consumer perceptions476 cited
  • 2008The Safety of Objects: Materialism, Existential Insecurity, and Brand Connection440 cited
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