Norm nudging and twisting preferences

Cristina Bicchieri

34 citations0/0 files storedBehavioural Public Policy

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Decision-Making and Behavioral Economics Experimental Behavioral Economics Studies Psychology of Social Influence

Abstract

Abstract Public policies often involve “norm nudging”, the use of norm information to steer individual behavior in a prosocial direction. Analysis of social norm messaging often concentrates on the outcome measure: the potential change in behavior. The cognitive and psychological processes that underlie individuals’ response to norm information, especially the inferences they draw, are usually overlooked. This knowledge gap may lead to adverse consequences, such as messages backfiring. To (factually) justify norm nudging interventions, it is essential that policymakers understand the complex mechanisms that link context, social expectations and preferences, and how the interpretation of different types of messages affects behavior.

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References

1977Telling more than we can know: Verbal reports on mental processes.2001The Power of Suggestion: Inertia in 401(k) Participation and Savings Behavior 2006Exploiting moral wiggle room: experiments demonstrating an illusory preference for fairness 2013LIES IN DISGUISE-AN EXPERIMENTAL STUDY ON CHEATING 2004Linking Citizen Satisfaction with E-Government and Trust in Government 2017The behavioralist as tax collector: Using natural field experiments to enhance tax compliance 2007Do the Right Thing: But Only If Others Do So 2016Norms in the Wild: How to Diagnose, Measure, and Change Social Norms

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2023Norm-Nudging: Harnessing Social Expectations for Behavior Change 2024The more the better? Synergies of prosocial interventions and effects on behavioural spillovers 2025Nudging society to consume—the aggregate consequences of consumption nudges 2023Beyond Social Influence: Examining the Efficacy of Non-Social Recommendations 2024Beyond social influence: Examining the efficacy of non-social recommendations

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