MOBILE BANKING ADOPTION IN VIETNAM: AN EMPERICAL STUDY

Abstract

Several banks in Vietnam are beginning to provide banking services via mobile phones, but few investigations have explored the factors that could assist bankers in creating mobile services that are appropriate and appealing to bank customers. The aim of this study is to explore the impact of a set of technical attributes on the adoption of mobile banking in a developing country like Vietnam. The study utilizes the Diffusion of Innovation theory as a framework to investigate the factors that could influence the adoption and usage of mobile banking. The study specifically examines the potential facilitators and barriers to mobile banking adoption, including the five attributes of innovations identified in previous studies: relative advantage, compatibility, complexity, trialability, and observability, as well as perceived risk. This research is the first attempt to apply the Diffusion of Innovation theory to the context of mobile banking in a developing country like Vietnam. This study addresses this gap by analyzing various factors that influence mobile banking adoption. The study draws on the Diffusion of Innovation theory and collected data from 420 mobile banking users. The results indicate that adoption is positively influenced by relative advantage, compatibility, and observability, while trialability and complexity have no significant effect. Perceived risk has a negative impact on adoption, which contradicts previous research findings. The study's conclusions will have practical implications for the banking industry in Vietnam.

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