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The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior
16 references·0 citing·42 second hop
The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior (2023)The Impact of Mukbang Live Streaming Comm…Instagram and YouTube bloggers promote it, why should I buy? 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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 2018When to use and how to report the results of PLS-SEM27,424 cited
  • 2001Accounting for common method variance in cross-sectional research designs.8,464 cited
  • 1974An approach to environmental psychology7,295 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,635 cited
  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 2009Instructional manipulation checks: Detecting satisficing to increase statistical power3,489 cited
  • 2018Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media2,791 cited
  • 2003Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude2,151 cited
  • 2016Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users1,769 cited
  • 2019Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions1,646 cited
  • 2012Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk1,332 cited

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  • 2001Shopping Online for Freedom, Control, and Fun1,150 cited
  • 1985LONELINESS, PARASOCIAL INTERACTION, AND LOCAL TELEVISION NEWS VIEWING1,140 cited
  • 2002Stimulus‐Organism‐Response Reconsidered: An Evolutionary Step in Modeling (Consumer) Behavior1,128 cited
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