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Driving success: A segmentation of customer admiration in automotive industry
14 references·1 citing·49 second hop
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References

  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2001Brand Community3,994 cited
  • 2005Self‐Construal, Reference Groups, and Brand Meaning2,045 cited
  • 2013Extended Self in a Digital World: Table 1.1,691 cited
  • 2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands1,538 cited
  • 1997Standing Room Only: Strategies for Marketing the Performing Arts291 cited
  • 2008One Individual, Two Identities: Frame Switching among Biculturals256 cited
  • 2007Consuming with Others: Social Influences on Moment-to-Moment and Retrospective Evaluations of an Experience197 cited
  • 2020Systems Thinking: A Review and Bibliometric Analysis137 cited
  • 2011The affective and cognitive components of country image128 cited
  • 2022Trust and Loyalty in Building the Brand Relationship with the Customer: Empirical Analysis in a Retail Chain in Northern Brazil114 cited
  • 2021The Effects of Competence and Warmth Appeals on Luxury and Sustainable Brand Advertising: The Moderating Role of Construal Level87 cited
  • 2012Wine label design and personality preferences of millennials73 cited
  • 2022Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers’ responses to brands65 cited

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  • 2024Customer Segmentation through RFM Analysis and K-means Clustering: Leveraging Data-Driven Insights for Effective Marketing Strategy11 cited