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The emperor’s new clothes: self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
16 references·6 citing·40 second hop
The emperor’s new clothes: self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes (2023)The emperor’s new clothes: self-explorati…Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …Extended Self in a Digital World: Table 1. (2013)Extended Self in a Digital Wo…Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Common Method Bias in Marketi…Self‐Construal, Reference Groups, and Brand Meaning (2005)Self‐Construal, Reference Gro…We Are What We Post? Self-Presentation in Personal Web Space (2003)We Are What We Post? Self-Pre…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Hedonic and utilitarian motivations for online retail shopping behavior (2001)Hedonic and utilitarian motiv…The role of transportation in the persuasiveness of public narratives. (2000)The role of transportation in…Evaluating the use of exploratory factor analysis in psychological research. (1999)Evaluating the use of explora…Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction (1991)Selves in Transition: Symboli…Possessions and the Extended Self (1988)Possessions and the Extended …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Possible selves. (1986)Possible selves.Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…The ethical landscape of immersive marketing: virtual and augmented reality in advertising (2025)The ethical landscape of imme…Mapping the digital transformation in the fashion industry: the past, present and future (2025)Mapping the digital transform…Unveiling product imagination and decision comfort through personalized virtual try-on: the moderating role of spatial processing perception (2024)Unveiling product imagination…IoT-powered personalization: creating the optimal shopping experience in digital twin VFRs (2024)IoT-powered personalization: …In-store augmented reality experiences and its effect on consumer perceptions and behaviour (2024)In-store augmented reality ex…Green merchandising of textiles and apparel in a circular economy: Recent trends, framework, challenges and future prospects towards sustainability (2024)Green merchandising of textil…The Scree Test For The Number Of Factors (1966)The Handbook of Social Psychology (1969)Alternative Ways of Assessing Model Fit (1992)Handbook on Constructing Composite Indicators: Methodology and User Guide (2008)Bibliometric Methods in Management and Organization (2014)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. 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(1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in PLS-SEM (2015)Significance tests and goodness of fit in the analysis of covariance structures. (1980)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study (2004)Introduction (2007)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Entertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion (2002)Prejudice Reduction: What Works? 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys10,334 cited
  • 1999Evaluating the use of exploratory factor analysis in psychological research.9,564 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 1986Possible selves.5,801 cited
  • 2000The role of transportation in the persuasiveness of public narratives.4,849 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
  • 2001Hedonic and utilitarian motivations for online retail shopping behavior3,219 cited
  • 2012Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies3,045 cited
  • 2005Self‐Construal, Reference Groups, and Brand Meaning2,045 cited
  • 2013Extended Self in a Digital World: Table 1.1,691 cited
  • 2003We Are What We Post? Self-Presentation in Personal Web Space

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1,257 cited
  • 1991Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction792 cited
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    • 2024Unveiling product imagination and decision comfort through personalized virtual try-on: the moderating role of spatial processing perception16 cited
    • 2025The ethical landscape of immersive marketing: virtual and augmented reality in advertising10 cited
    • 2025Mapping the digital transformation in the fashion industry: the past, present and future8 cited