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Influence of big data adoption on sustainable marketing and operation of SMEs: a hybrid approach of SEM-ANN
16 references·6 citing·51 second hop
Influence of big data adoption on sustainable marketing and operation of SMEs: a hybrid approach of SEM-ANN (2023)Influence of big data adoption on sustain…Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Partial Least Squares Structu…Sustainability innovations and firm competitiveness: A review (2020)Sustainability innovations an…Big data analytics adoption: Determinants and performances among small to medium-sized enterprises (2020)Big data analytics adoption: …What do we mean by sustainability marketing? (2019)What do we mean by sustainabi…Linking big data analytics and operational sustainability practices for sustainable business management (2019)Linking big data analytics an…Understanding the determinants of big data analytics (BDA) adoption in logistics and supply chain management (2018)Understanding the determinant…Predicting the determinants of mobile payment acceptance: A hybrid SEM-neural network approach (2017)Predicting the determinants o…Cloud computing in manufacturing: The next industrial revolution in Malaysia? (2017)Cloud computing in manufactur…Understanding the Factors Affecting the Organizational Adoption of Big Data (2016)Understanding the Factors Aff…Institutional pressures, sustainable supply chain management, and circular economy capability: Empirical evidence from Chinese eco-industrial park firms (2016)Institutional pressures, sust…An optimization model for green supply chain management by using a big data analytic approach (2016)An optimization model for gre…Sustainability marketing research: past, present and future (2014)Sustainability marketing rese…The adoption of mobile healthcare by hospital's professionals: An integrative perspective (2011)The adoption of mobile health…Sustainable Marketing (1996)Sustainable MarketingA power primer. (1992)A power primer.Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation (1991)Development of an Instrument …The Impact of Big Data on SME Performance: A Systematic Review (2024)The Impact of Big Data on SME…Sustainable development and strategic management - what is on the horizon in our non-ergodic world research? (2024)Sustainable development and s…Prioritizing factors for generative artificial intelligence-based innovation adoption in hospitality industry (2024)Prioritizing factors for gene…Navigating innovation in the age of AI: how generative AI and innovation influence organizational performance in the manufacturing sector (2024)Navigating innovation in the …Deepening big data sustainable value creation: insights using IPMA, NCA, and cIPMA (2024)Deepening big data sustainabl…Antecedents of big data analytics adoption and its impact on decision quality and environmental performance of SMEs in recycling sector (2024)Antecedents of big data analy…Shifting Paradigms for Sustainable Development: Implications for Management Theory and Research (1995)Green supply‐chain management: A state‐of‐the‐art literature review (2007)The New Industrial State (2007)Sustainability and marketing in tourism: its contexts, paradoxes, approaches, challenges and potential (2017)The interplay of strategic and internal green marketing orientation on competitive advantage (2018)Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda (2021)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)User Acceptance of Information Technology: Toward A Unified View1 (2003)Understanding factors influencing the adoption of mHealth by the elderly: An extension of the UTAUT model (2017)Impact of Trust and Privacy Concerns on Technology Acceptance in Healthcare: An Indian Perspective (2020)Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India (2020)A Coefficient of Agreement for Nominal Scales (1960)Understanding Information Technology Usage: A Test of Competing Models (1995)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Diffusion of Innovations 1 (2019)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Circular supply chain management: A state-of-art review and future opportunities (2020)Managing supply chains for sustainable operations in the era of industry 4.0 and circular economy: Analysis of barriers (2020)The role of circular economy principles and sustainable-oriented innovation to enhance social, economic and environmental performance: Evidence from Mexican SMEs (2022)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)How perceived trust mediates merchant's intention to use a mobile wallet technology (2019)What factors determining customer continuingly using food delivery apps during 2019 novel coronavirus pandemic period? (2020)A conceptual framework for determining metaverse adoption in higher institutions of gulf area: An empirical study using hybrid SEM-ANN approach (2022)Structural equation modeling in practice: A review and recommended two-step approach. (1988)CRITICAL QUESTIONS FOR BIG DATA (2012)Big data analytics and firm performance: Effects of dynamic capabilities (2016)The role of digital innovation in knowledge management systems: A systematic literature review (2020)Towards a circular economy: An emerging economies context (2020)The impact of big data analytics and artificial intelligence on green supply chain process integration and hospital environmental performance (2021)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Principles and Practice of Structural Equation Modeling (2012)Sustainable supply chain management towards disruption and organizational ambidexterity: A data driven analysis (2020)A mediated model on the adoption of social media and SMEs’ performance in developing countries (2021)Effect of eco-innovation on green supply chain management, circular economy capability, and performance of small and medium enterprises (2021)Green and competitive: ending the stalemate (1995)Beyond the business case for corporate sustainability (2002)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Artificial intelligence and sustainable development (2019)Corporate social responsibility, green innovation and competitiveness – causality in manufacturing (2021)Green is the new black: How research and development and green innovation provide businesses a competitive edge (2023)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Partial Least Squares Structural Equation Modeling (2021)Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example (2022)Progress in partial least squares structural equation modeling use in marketing research in the last decade (2022)Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. 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References

  • 1992A power primer.42,571 cited
  • 2021Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R10,287 cited
  • 1991Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation9,145 cited
  • 2020Sustainability innovations and firm competitiveness: A review555 cited
  • 2017Predicting the determinants of mobile payment acceptance: A hybrid SEM-neural network approach529 cited
  • 2016Institutional pressures, sustainable supply chain management, and circular economy capability: Empirical evidence from Chinese eco-industrial park firms475 cited
  • 2020Big data analytics adoption: Determinants and performances among small to medium-sized enterprises425 cited
  • 2011The adoption of mobile healthcare by hospital's professionals: An integrative perspective411 cited
  • 2014Sustainability marketing research: past, present and future394 cited
  • 2019Linking big data analytics and operational sustainability practices for sustainable business management381 cited
  • 2018Understanding the determinants of big data analytics (BDA) adoption in logistics and supply chain management343 cited
  • 2017Cloud computing in manufacturing: The next industrial revolution in Malaysia?341 cited
  • 2016An optimization model for green supply chain management by using a big data analytic approach324 cited
  • 2016

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Understanding the Factors Affecting the Organizational Adoption of Big Data
306 cited
  • 1996Sustainable Marketing292 cited
  • 2019What do we mean by sustainability marketing?284 cited
  • Cited by

    • 2024Navigating innovation in the age of AI: how generative AI and innovation influence organizational performance in the manufacturing sector58 cited
    • 2024The Impact of Big Data on SME Performance: A Systematic Review39 cited
    • 2024Antecedents of big data analytics adoption and its impact on decision quality and environmental performance of SMEs in recycling sector31 cited
    • 2024Sustainable development and strategic management - what is on the horizon in our non-ergodic world research?25 cited
    • 2024Prioritizing factors for generative artificial intelligence-based innovation adoption in hospitality industry24 cited
    • 2024Deepening big data sustainable value creation: insights using IPMA, NCA, and cIPMA21 cited