Antecedents to Consumers’ Green Hotel Stay Purchase Behavior during the COVID-19 Pandemic: The influence of green consumption value, emotional ambivalence, and consumers’ perceptions

Annie Huiling Chen · Norman Peng

36 citations0/0 files storedTourism Management Perspectives

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Environmental Sustainability in Business Diverse Aspects of Tourism Research Sustainable Supply Chain Management

Abstract

When traveling for tourism purposes during the COVID-19 pandemic, some consumers might want to stay at green hotels because of these products' images and practices. At the same time, these green establishments also need consumer support to remain in business once the virus is under control. This study explores green hotels' challenges and opportunities by examining the factors that contribute to consumers' green hotel stay purchase behavior during the COVID-19 pandemic. A total of 429 participants completed questionnaires, and the answers revealed that consumers' perceived health risks and green hotels' perceived persuasiveness can affect their emotional ambivalence that, in turn, can affect their green purchase behavior of hotel stays. Furthermore, the relationship between emotional ambivalence and purchase behavior can be moderated by consumers' green consumption values. The findings of this research contribute to the tourism literature and green product consumption research. In addition, implications for green hotel practitioners are discussed.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 36 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1988Structural equation modeling in practice: A review and recommended two-step approach.2011An assessment of the use of partial least squares structural equation modeling in marketing research 1975A Protection Motivation Theory of Fear Appeals and Attitude Change1 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.1991Why we buy what we buy: A theory of consumption values 1983Protection motivation and self-efficacy: A revised theory of fear appeals and attitude change

Cited by

2023Environmental concerns in brand love and hate: an emerging market’s purview of masstige consumers 2023An assessment of eco hotel practices and green marketing perceptions: An eco-labelling model proposal for hotels in Kyrgyzstan 2024Modern Green Hotels Initiatives from Guests Perspective 2025Consumer emotional ambivalence: a state-of-the-art review

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.