Messaging, Emergencies, and Public Disontent: Implementing Active Travel Initiatives During COVID-19

Abstract

Abstract Given the unprecedented scale of the climate emergency and the need for swift and radical change in how we travel, it is important for local authorities to consider how best to use their ‘authority’ to initiate sustainable change. However, without collective decision-making, longstanding issues around equity, real, and perceived injustices will trump any good intentions and policies. In this chapter, I attempt to make sense of why the initial stages of the Emergency Active Travel Fund (EATF) a mobility scheme designed to tackle two emergencies – the pandemic and the climate – largely failed in the eyes public, even though it was designed with their benefit in mind.

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