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Digital touch in sponsorship: Getting closer to the brand through virtual reality
16 references·1 citing·53 second hop
Digital touch in sponsorship: Getting closer to the brand through virtual reality (2023)Digital touch in sponsorship: Getting clo…Shopping in virtual reality: A literature review and future agenda (2021)Shopping in virtual reality: …COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic (2020)COVID-19 Generation: A Concep…The impact of virtual reality (VR) technology on sport spectators' flow experience and satisfaction (2019)The impact of virtual reality…Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience (2018)Digital Sensory Marketing: In…In search of a surrogate for touch: The effect of haptic imagery on perceived ownership (2012)In search of a surrogate for …Construal-level theory of psychological distance. (2010)Construal-level theory of psy…Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…The Effect of Mere Touch on Perceived Ownership (2009)The Effect of Mere Touch on P…Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities (2006)Human Brands: Investigating A…The State of Psychological Ownership: Integrating and Extending a Century of Research (2003)The State of Psychological Ow…Toward a Theory of Psychological Ownership in Organizations (2001)Toward a Theory of Psychologi…Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship (2001)Social identity effects in a …The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products (2000)The Influence of Social Allia…Philosophical conceptions of the self: implications for cognitive science (2000)Philosophical conceptions of …Inclusion of Other in the Self Scale and the structure of interpersonal closeness. (1992)Inclusion of Other in the Sel…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Achieving close psychological distance and experiential value in the MarTech servicescape: a mindfulness-oriented service perspective (2024)Achieving close psychological…The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)The Psychology of Interpersonal Relations. (1958)Measuring Dyadic Adjustment: New Scales for Assessing the Quality of Marriage and Similar Dyads (1976)EQS : structural equations program manual (1989)Who is this "We"? Levels of collective identity and self representations. 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References

  • 2010Construal-level theory of psychological distance.6,611 cited
  • 1992Inclusion of Other in the Self Scale and the structure of interpersonal closeness.5,151 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 2000Philosophical conceptions of the self: implications for cognitive science2,877 cited
  • 2001Toward a Theory of Psychological Ownership in Organizations2,535 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
  • 2003The State of Psychological Ownership: Integrating and Extending a Century of Research2,027 cited
  • 2006Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities1,144 cited
  • 2009The Effect of Mere Touch on Perceived Ownership820 cited
  • 2018Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience506 cited
  • 2019The impact of virtual reality (VR) technology on sport spectators' flow experience and satisfaction483 cited
  • 2001Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship457 cited
  • 2000The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products453 cited
  • 2020COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic

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447 cited
  • 2021Shopping in virtual reality: A literature review and future agenda309 cited
  • 2012In search of a surrogate for touch: The effect of haptic imagery on perceived ownership290 cited
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    • 2024Achieving close psychological distance and experiential value in the MarTech servicescape: a mindfulness-oriented service perspective11 cited