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Customer Segmentation Model using K-means Clustering on E-commerce

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References

2005Customer segmentation and strategy development based on customer lifetime value: A case study338 cited
2020Determine the Number of Unknown Targets in Open World Based on Elbow Method334 cited
2007Customer segmentation revisited: The case of the airline industry197 cited
2005Research on customer segmentation model by clustering98 cited
2015Integrating multi-criteria decision making and clustering for business customer segmentation92 cited
2012Market Segmentation41 cited
1991Market-driven strategies for competitive advantage27 cited

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2023Data-Driven Customer Segmentation Using Clustering Methods for Business Success11 cited

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