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Purpose This study examines the impact of supply chain quality management (SCQM) on supply chain integration (SCI), operational performance (OP) and market performance (MP). The mediating impacts of SCI and OP on the SCQM–MP relationship are also explored and the indirect impact of SCQM on OP via SCI is investigated. Design/methodology/approach The study population included all Jordanian manufacturing firms. Data were collected through self-administered questionnaires filled out by a randomly selected sample of 267 participants from various industries. The model of this study was assessed for validity and reliability, which were found to be satisfactory. Research hypotheses were tested using structural equation modeling (SEM) with Analysis of a Moment Structures (AMOS) software. Findings The findings have important implications for the direct and indirect impacts of SCQM on MP. While the direct impact was found to be insignificant, SCI and OP were found to fully mediate the SCQM–MP relationship. The findings also demonstrated that the impact of SCI on OP was insignificant; likewise, the mediating impact of SCI on SCQM–OP was insignificant. Originality/value This study fills a knowledge gap regarding the impact of SCQM on MP. This study is one of the first studies to explore the mediating impacts of SC and operational capabilities in terms of SCI and OP on the SCQM–MP relationship. This study is also one of the first to explore the indirect impact of SCQM on OP via SCI. This study conceptualizes SCQM as collaborative quality management (OP) practices that are externally focused to include upstream and downstream members of the SC.
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