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The role of absorptive capacity in the use of digital marketing analytics for effective marketing decisions
16 references·0 citing·47 second hop
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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 1990Absorptive Capacity: A New Perspective on Learning and Innovation35,597 cited
  • 2015A primer on partial least squares structural equation modeling (PLS-SEM)18,923 cited
  • 2002Absorptive Capacity: A Review, Reconceptualization, and Extension10,723 cited
  • 2017Partial Least Squares Structural Equation Modeling3,283 cited
  • 1996DOES DECISION PROCESS MATTER? A STUDY OF STRATEGIC DECISION-MAKING EFFECTIVENESS.1,071 cited
  • 2011A measure of absorptive capacity: Scale development and validation847 cited
  • 2020Exploring the impact of big data analytics capabilities on business model innovation: The mediating role of entrepreneurial orientation659 cited
  • 2014Transforming decision-making processes: a research agenda for understanding the impact of business analytics on organisations515 cited
  • 1994Continuous Learning about Markets501 cited
  • 2012Business intelligence success: The roles of BI capabilities and decision environments387 cited
  • 2015Effects of big data analytics and traditional marketing analytics on new product success: A knowledge fusion perspective378 cited
  • 2015

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The use of Web analytics for digital marketing performance measurement
364 cited
  • 2017Bibliometric analysis of absorptive capacity361 cited
  • 2017Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy339 cited
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