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The Impact of VR/AR-Based Consumers’ Brand Experience on Consumer–Brand Relationships
16 references·4 citing·43 second hop
The Impact of VR/AR-Based Consumers’ Brand Experience on Consumer–Brand Relationships (2023)The Impact of VR/AR-Based Consumers’ Bran…The Past, Present, and Future of Virtual and Augmented Reality Research: A Network and Cluster Analysis of the Literature (2018)The Past, Present, and Future…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Measuring Experience Economy Concepts: Tourism Applications (2007)Measuring Experience Economy …Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…The impact of perceived corporate social responsibility on consumer behavior (2005)The impact of perceived corpo…Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)Customer perceived value, sat…To Do or to Have? That Is the Question. (2003)To Do or to Have? That Is the…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions (1998)The Effects of Price-Comparis…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…The Antecedents and Consequences of Customer Satisfaction for Firms (1993)The Antecedents and Consequen…A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions (1993)A Dynamic Process Model of Se…Commitment and satisfaction in romantic associations: A test of the investment model (1980)Commitment and satisfaction i…A Phenomenology of Tourist Experiences (1979)A Phenomenology of Tourist Ex…How Gamification Features Drive Brand Loyalty: The Mediating Roles of Consumer Experience and Brand Engagement (2025)How Gamification Features Dri…Drivers of VR Adoption by Generation Z: Education, Entertainment, and Perceived Marketing Impact (2025)Drivers of VR Adoption by Gen…The Adoption of Mobile Augmented Reality in Tourism Industry: Effects on Customer Engagement, Intention to Use and Usage Behaviour (2024)The Adoption of Mobile Augmen…Augmented reality is the new digital banking – AR brand experience impact on brand loyalty (2024)Augmented reality is the new …The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Love (2011)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Advances in Consumer Research (2025)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Prospect theory: An analysis of decision under risk (1988)Whence Consumer Loyalty? 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References

  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1999Whence Consumer Loyalty?4,891 cited
  • 1993The Antecedents and Consequences of Customer Satisfaction for Firms4,607 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1993A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions3,422 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 1979A Phenomenology of Tourist Experiences2,216 cited
  • 2005The impact of perceived corporate social responsibility on consumer behavior2,063 cited
  • 2004Customer perceived value, satisfaction, and loyalty: The role of switching costs2,039 cited
  • 1980Commitment and satisfaction in romantic associations: A test of the investment model1,956 cited
  • 2007Measuring Experience Economy Concepts: Tourism Applications1,838 cited
  • 1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions1,299 cited
  • 2003To Do or to Have? That Is the Question.

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1,197 cited
  • 2018The Past, Present, and Future of Virtual and Augmented Reality Research: A Network and Cluster Analysis of the Literature1,137 cited
  • Cited by

    • 2024Augmented reality is the new digital banking – AR brand experience impact on brand loyalty30 cited
    • 2025How Gamification Features Drive Brand Loyalty: The Mediating Roles of Consumer Experience and Brand Engagement21 cited
    • 2024The Adoption of Mobile Augmented Reality in Tourism Industry: Effects on Customer Engagement, Intention to Use and Usage Behaviour16 cited
    • 2025Drivers of VR Adoption by Generation Z: Education, Entertainment, and Perceived Marketing Impact10 cited