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The theory-practice research gains from big data: evidence from hospitality loyalty programs
16 references·0 citing·54 second hopsampled
The theory-practice research gains from big data: evidence from hospitality loyalty programs (2023)The theory-practice research gains from b…Big data empowered agility for dynamic, volatile, and time-sensitive service industries: the case of tourism sector (2021)Big data empowered agility fo…Big data and analytics in hospitality and tourism: a systematic literature review (2021)Big data and analytics in hos…Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research (2020)Tourism and COVID-19: Impacts…Three decades of research on loyalty programs: A literature review and future research agenda (2020)Three decades of research on …How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment (2020)How does brand loyalty intera…e-Tourism beyond COVID-19: a call for transformative research (2020)e-Tourism beyond COVID-19: a …Using big data from Customer Relationship Management information systems to determine the client profile in the hotel sector (2018)Using big data from Customer …Effects of brand personality dimensions on consumers’ perceived self-image congruity and functional congruity with hotel brands (2017)Effects of brand personality …Using data mining techniques for profiling profitable hotel customers: An application of RFM analysis (2016)Using data mining techniques …Customer loyalty: a review and future directions with a special focus on the hospitality industry (2015)Customer loyalty: a review an…Consequences of customer loyalty to the loyalty program and to the company (2011)Consequences of customer loya…The Drivers of Loyalty Program Success (2009)The Drivers of Loyalty Progra…The effects of loyalty programs on customer lifetime duration and share of wallet (2007)The effects of loyalty progra…Customer loyalty programs: are they fair to consumers? (2006)Customer loyalty programs: ar…Customer segmentation and strategy development based on customer lifetime value: A case study (2005)Customer segmentation and str…Customer loyalty: the future of hospitality marketing (1999)Customer loyalty: the future …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Understanding social media effects across seller, retailer, and consumer interactions (2013)Building, measuring, and profiting from customer loyalty (2015)Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty (2019)Whence Consumer Loyalty? (1999)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Retailing research: Past, present, and future (2007)Co-creation experiences: The next practice in value creation (2004)Antecedents and consequences of employee engagement (2006)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding (2016)Internet banking service quality and its implication on e-customer satisfaction and e-customer loyalty (2016)Internet banking service quality, e-customer satisfaction and loyalty: the modified e-SERVQUAL model (2020)Customer lifetime valuation to support marketing decision making (1997)Marketing management: analysis. planning. implementation and control (2000)Customer lifetime value research in marketing: A review and future directions (2002)Future research directions in tourism marketing (2010)Examination of the Criticality of Customer Segmentation Using Unsupervised Learning Methods (2024)Marketing Research: Methodological Foundations (1977)Zero defections: quality comes to services. (1990)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Temporal destination revisit intention: The effects of novelty seeking and satisfaction (2006)Destination image and tourist loyalty: A meta-analysis (2013)Cultural tourism: An analysis of engagement, cultural contact, memorable tourism experience and destination loyalty (2017)The Structure of Scientific Revolutions (1963)Science in Action: How to Follow Scientists and Engineers through Society (1988)Design Science in Information Systems Research1 (2004)The “war over tourism”: challenges to sustainable tourism in the tourism academy after COVID-19 (2020)Exploring the impact of COVID-19 on tourism: transformational potential and implications for a sustainable recovery of the travel and leisure industry (2021)Tourism and Hospitality industry resilience during the Covid-19 pandemic: Evidence from England (2021)Publish and perish? Bibliometric analysis, journal ranking and the assessment of research quality in tourism (2010)Paradox Research in Management Science: Looking Back to Move Forward (2016)Pandemics, tourism and global change: a rapid assessment of COVID-19 (2020)Perceived social impacts of tourism and quality-of-life: a new conceptual model (2020)Rising with the machines: A sociotechnical framework for bringing artificial intelligence into the organization (2020)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Brand attachment: a review and future research (2022)Brand hate: a literature review and future research agenda (2022)Consumers’ brand personality perceptions in a digital world: A systematic literature review and research agenda (2022)Focus Groups: A Practical Guide for Applied Research (1989)Big data analytics and firm performance: Effects of dynamic capabilities (2016)Qualitative Research Methods (2021)Smart hospitality: from smart cities and smart tourism towards agile business ecosystems in networked destinations (2022)Metaverse as a disruptive technology revolutionising tourism management and marketing (2023)Charting the progress of technology adoption in tourism and hospitality in the era of industry 4.0 (2024)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Software survey: VOSviewer, a computer program for bibliometric mapping (2009)Bibliometric Methods in Management and Organization (2014)Big data analytics and hotel guest experience: a critical analysis of the literature (2022)Luxury hospitality: A systematic literature review and research agenda (2023)Unravelling the techno-functional building blocks of metaverse ecosystems – A review and research agenda (2023)
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References

  • 2020Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research2,289 cited
  • 1999Customer loyalty: the future of hospitality marketing678 cited
  • 2015Customer loyalty: a review and future directions with a special focus on the hospitality industry620 cited
  • 2020e-Tourism beyond COVID-19: a call for transformative research608 cited
  • 2007The effects of loyalty programs on customer lifetime duration and share of wallet354 cited
  • 2011Consequences of customer loyalty to the loyalty program and to the company352 cited
  • 2005Customer segmentation and strategy development based on customer lifetime value: A case study338 cited
  • 2021Big data and analytics in hospitality and tourism: a systematic literature review252 cited
  • 2020Three decades of research on loyalty programs: A literature review and future research agenda249 cited
  • 2021Big data empowered agility for dynamic, volatile, and time-sensitive service industries: the case of tourism sector237 cited
  • 2009The Drivers of Loyalty Program Success175 cited
  • 2017Effects of brand personality dimensions on consumers’ perceived self-image congruity and functional congruity with hotel brands153 cited
  • 2020How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment150 cited
  • 2018

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Using big data from Customer Relationship Management information systems to determine the client profile in the hotel sector
147 cited
  • 2016Using data mining techniques for profiling profitable hotel customers: An application of RFM analysis141 cited
  • 2006Customer loyalty programs: are they fair to consumers?140 cited
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