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The impact of corporate sustainability performance on advertising efficiency
16 references·2 citing·47 second hop
The impact of corporate sustainability performance on advertising efficiency (2023)The impact of corporate sustainability pe…Firms and social responsibility: A review of ESG and CSR research in corporate finance (2021)Firms and social responsibili…Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Celebrity vs. Influencer endo…Testing Weak Cross-Sectional Dependence in Large Panels (2014)Testing Weak Cross-Sectional …How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction (2014)How does corporate social res…The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness (2013)The Impact of Corporate Socia…Reaping relational rewards from corporate social responsibility: The role of competitive positioning (2007)Reaping relational rewards fr…Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Corporate Social Responsibili…A slacks-based measure of efficiency in data envelopment analysis (2001)A slacks-based measure of eff…Consistent Covariance Matrix Estimation with Spatially Dependent Panel Data (1998)Consistent Covariance Matrix …Brand Equity, Brand Preference, and Purchase Intent (1995)Brand Equity, Brand Preferenc…WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)WHAT'S IN A NAME? REPUTATION …An application procedure for DEA (1989)An application procedure for …Testing Against General Autoregressive and Moving Average Error Models when the Regressors Include Lagged Dependent Variables (1978)Testing Against General Autor…Job Market Signaling (1973)Job Market SignalingThe Measurement of Productive Efficiency (1957)The Measurement of Productive…The Coefficient of Resource Utilization (1951)The Coefficient of Resource U…The drivers of sharing willingness regarding sustainable fashion brand image based on commitment theory (2024)The drivers of sharing willin…Predicting and optimizing marketing performance in dynamic markets (2024)Predicting and optimizing mar…The theory and practice of econometrics (1986)A panel project on purchasing power parity: Mean reversion within and between countries (1996)The overvaluation of purchasing power parity (1998)Testing for Cross-Sectional Dependence in Panel-Data Models (2006)Robust Standard Errors for Panel Regressions with Cross-Sectional Dependence (2007)Effect of foreign direct investments, economic development and energy consumption on greenhouse gas emissions in developing countries (2018)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1973Job Market Signaling16,329 cited
  • 1957The Measurement of Productive Efficiency16,116 cited
  • 1998Consistent Covariance Matrix Estimation with Spatially Dependent Panel Data6,815 cited
  • 2001A slacks-based measure of efficiency in data envelopment analysis5,671 cited
  • 1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.5,424 cited
  • 2006Corporate Social Responsibility, Customer Satisfaction, and Market Value3,436 cited
  • 2014Testing Weak Cross-Sectional Dependence in Large Panels2,938 cited
  • 2021Firms and social responsibility: A review of ESG and CSR research in corporate finance2,874 cited
  • 2013The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness2,531 cited
  • 1951The Coefficient of Resource Utilization2,400 cited
  • 1989An application procedure for DEA1,561 cited
  • 2014How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction1,545 cited
  • 1978Testing Against General Autoregressive and Moving Average Error Models when the Regressors Include Lagged Dependent Variables1,468 cited
  • 2019Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit1,413 cited

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  • 1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
  • 2007Reaping relational rewards from corporate social responsibility: The role of competitive positioning1,295 cited
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    • 2024The drivers of sharing willingness regarding sustainable fashion brand image based on commitment theory15 cited
    • 2024Predicting and optimizing marketing performance in dynamic markets9 cited