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How can brands encourage consumers to donate data to a data-driven social partnership? An examination of hedonic vs. functional categories
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References

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  • 2011Brand Love1,603 cited
  • 2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands1,538 cited
  • 2002The Customer Orientation of Service Workers: Personality Trait Effects on Self-and Supervisor Performance Ratings1,092 cited
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    • 2025Leveling up coolness: how VR gamification drives experiential values9 cited