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Abstract This research examines the connection between the adoption of e‐commerce and leadership ideologies. The purpose of the study is to evaluate leaders' perspectives toward using e‐commerce and to determine the sorts of management styles that are associated with the level of e‐commerce adoption. Becoming a successful leader in the economic world of today is a difficult task. Businesses which have already adopted new business concepts nowadays often have a greater benefit and fulfil more clients than businesses that operate in the traditional way. The personality and leadership style of a manager directly affect the business ecology, according to experience. To improve the organisation's efficiency in practice, various methods are widely used to promote employees' personal development based on the “generating learning” and “organisational knowledge” systems. This study investigates the role of leadership in enhancing competitive advantage for E‐business analysis in organisational practices that has been done at the Near East University in Cyprus. The study provided questionnaires among the university's teaching staff to know the role of leadership in the eyes of the academic staff. The results showed that transformational leadership influences the competitive advantage, proved by the data collected from the Near East University in Cyprus, which contributes to increasing the competitiveness of the university and its sustainable development.
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