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The role of internal branding in managing sustainable brand transformation
16 references·0 citing·36 second hop
The role of internal branding in managing sustainable brand transformation (2023)The role of internal branding in managing…Understanding digital transformation: A review and a research agenda (2019)Understanding digital transfo…Strategic management a stakeholder approach (2010)Strategic management a stakeh…Basics of Qualitative Research (3rd ed.): Techniques and Procedures for Developing Grounded Theory (2008)Basics of Qualitative Researc…Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Corporate Social Responsibili…Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives (2004)Doing Better at Doing Good: W…Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer–Company Identificati…Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Does Doing Good Always Lead t…Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Corporate Social Responsibili…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Qualitative Data Analysis: An Expanded Sourcebook (1994)Qualitative Data Analysis: An…Basics of Qualitative Research: Grounded Theory Procedures and Techniques (1993)Basics of Qualitative Researc…Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Servicescapes: The Impact of …The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders (1991)The pyramid of corporate soci…The Long Interview (1988)The Long InterviewNaturalistic inquiry (1985)Naturalistic inquiryThe Research Act: A Theoretical Introduction to Sociological Methods (1979)The Research Act: A Theoretic…Can Business Afford to Ignore Social Responsibilities? (1960)A Three-Dimensional Conceptual Model of Corporate Performance (1979)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts (1997)The Social Responsibility of Business Is to Increase Its Profits (2007)An approach to environmental psychology (1974)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Advances in Consumer Research (2025)Firm Resources and Sustained Competitive Advantage (1991)The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications (1995)Corporate Social and Financial Performance: A Meta-Analysis (2003)Firm resources and sustained competitive advantage (2004)Why would corporations behave in socially responsible ways? an institutional theory of corporate social responsibility (2007)The Impact of Corporate Sustainability on Organizational Processes and Performance (2014)Corporate Social Responsibility (1999)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers (2010)A Systematic Review of the Literature on Digital Transformation: Insights and Implications for Strategy and Organizational Change (2020)Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective (2020)Digital transformation in business and management research: An overview of the current status quo (2021)Three Approaches to Qualitative Content Analysis (2005)Using thematic analysis in psychology (2006)The qualitative content analysis process (2008)Toward a Definition of Mixed Methods Research (2007)Document Analysis as a Qualitative Research Method (2009)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)A Natural-Resource-Based View of the Firm (1995)Narrative configuration in qualitative analysis (1995)Critical Race Methodology: Counter-Storytelling as an Analytical Framework for Education Research (2002)Understanding Reliability and Validity in Qualitative Research (2015)Characteristics of Qualitative Descriptive Studies: A Systematic Review (2016)Effects of COVID-19 on College Students’ Mental Health in the United States: Interview Survey Study (2020)Seeking Qualitative Rigor in Inductive Research (2012)Thematic Analysis (2017)
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References

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  • 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies

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3,377 cited
  • 2004Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives2,363 cited
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