Online Shopping Behavior Model: Determining the Factors Affecting Repurchase Intention

Reski Nofrialdi

53 citations0/0 files storedJournal of Law Politic and Humanities

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Consumer Behavior and Marketing Influence Customer Service Quality and Loyalty Technology Adoption and User Behaviour

Abstract

The growth of digital marketing technology is increasingly being used by e-commerce players in offering each particular product or service. The convenience and perceived benefits in the context of online shopping behavior create new competitors that are increasingly innovative and competitive. This phenomenon is important to study and analyze the dominant factors in influencing repurchase intention, because e-commerce players make repurchase intention factor a determining factor in business continuity. The results of the study and analysis of various relevant literature, the researcher proposes a model that can be used as a reference to build an empirical model, namely repurchase intention built by e-risk, e-trust, and rating review.

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References

2012The impact of electronic word-of-mouth communication: A literature analysis and integrative model 2017Impact of culture, behavior and gender on green purchase intention 2018Influence of consumers’ perceived risk on consumers’ online purchase intention 2012Perceived value, transaction cost, and repurchase-intention in online shopping: A relational exchange perspective 2017Assessing the effects of consumers’ product evaluations and trust on repurchase intention in e-commerce environments 2017The influence of perceived value on purchase intention in social commerce context 2018Relationship between Convenience, Perceived Value, and Repurchase Intention in Online Shopping in Vietnam 2018User experience in personalized online shopping: a fuzzy-set analysis

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