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Pengaruh Brand Ambassador, Brand Image, dan Product Quality Terhadap Purchase Decision Produk Body Care di Jabodetabek
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Pengaruh Brand Ambassador, Brand Image, dan Product Quality Terhadap Purchase Decision Produk Body Care di Jabodetabek (2023)Pengaruh Brand Ambassador, Brand Image, d…PENGARUH BRAND IMAGE DAN BRAND AWARENESS LAZADA TERHADAP KEPUTUSAN PEMBELIAN ONLINE (2021)PENGARUH BRAND IMAGE DAN BRAN…The Effect of Product Quality, Price Perception, and Promotion of Purchasing Decisions in Sari Roti in West Jakarta (2020)The Effect of Product Quality…Pengaruh Kepercayaan Pelanggan Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Online Shop Mikaylaku Dengan Minat Beli Sebagai Variabel Intervening (2020)Pengaruh Kepercayaan Pelangga…PENGARUH CITRA MEREK (BRAND IMAGE) DAN KUALITAS WEBSITE (WEBSITE QUALITY) TERHADAP KEPUTUSAN PEMBELIAN (PURCHASE DECISION) MELALUI KEPERCAYAAN (E-TRUST) SEBAGAI VARIABEL INTERVENING (STUDI PADA KONSUMEN E-COMMERCE ZALORA.CO.ID DI KOTA SEMARANG) (2020)PENGARUH CITRA MEREK (BRAND I…Brand Ambassador and the Effect to Consumer Decision on Online Marketplace in Indonesia (2020)Brand Ambassador and the Effe…Analisis Pengaruh Tren Budaya, Brand Ambassador dan Harga terhadap Purchase Intention (2020)Analisis Pengaruh Tren Budaya…Metode Penelitian Bisnis : pendekatan kuantitatif, kualitatif, kombinasi, dan R&D (2018)Metode Penelitian Bisnis : pe…Fashion Marketing Communications (2018)Fashion Marketing Communicati…THE INFLUENCE OF BRAND IMAGE, PRICE, PRODUCT QUALITY AND PERCEIVE RISK ON PURCHASE DECISION TRANSFORMER PRODUCT PT. 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References

  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 1990In Search of Brand Image: a Foundation Analysis806 cited
  • 2018Metode Penelitian Bisnis : pendekatan kuantitatif, kualitatif, kombinasi, dan R&D625 cited
  • 2002Manajemen Pemasaran (Edisi Milenium)365 cited
  • 2020Pengaruh Kepercayaan Pelanggan Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Online Shop Mikaylaku Dengan Minat Beli Sebagai Variabel Intervening147 cited
  • 2021PENGARUH BRAND IMAGE DAN BRAND AWARENESS LAZADA TERHADAP KEPUTUSAN PEMBELIAN ONLINE43 cited
  • 2015PENGARUH KUALITAS PRODUK, HARGA, FASILITAS DAN EMOSIONAL TERHADAP KEPUASAN PELANGGAN31 cited
  • 2020Brand Ambassador and the Effect to Consumer Decision on Online Marketplace in Indonesia20 cited
  • 2020Analisis Pengaruh Tren Budaya, Brand Ambassador dan Harga terhadap Purchase Intention19 cited
  • 2020The Effect of Product Quality, Price Perception, and Promotion of Purchasing Decisions in Sari Roti in West Jakarta15 cited
  • 2020PENGARUH CITRA MEREK (BRAND IMAGE) DAN KUALITAS WEBSITE (WEBSITE QUALITY) TERHADAP KEPUTUSAN PEMBELIAN (PURCHASE DECISION) MELALUI KEPERCAYAAN (E-TRUST) SEBAGAI VARIABEL INTERVENING (STUDI PADA KONSUMEN E-COMMERCE ZALORA.CO.ID DI KOTA SEMARANG)14 cited
  • 2017THE INFLUENCE OF BRAND IMAGE, PRICE, PRODUCT QUALITY AND PERCEIVE RISK ON PURCHASE DECISION TRANSFORMER PRODUCT PT. SCHNEIDER INDONESIA14 cited
  • 2018Fashion Marketing Communications

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