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Neuromarketing Science

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References

2020Seeing it is like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study)79 cited
2021To Better Understand the Role of Emotional Processes in Decision-Making70 cited
2022A Review of AI Cloud and Edge Sensors, Methods, and Applications for the Recognition of Emotional, Affective and Physiological States63 cited
2020What Can Neuromarketing Tell Us about Food Packaging?60 cited
2021The influence of green packaging on consumers’ green purchase intention in the context of online-to-offline commerce57 cited
2020Decision to Adopt Neuromarketing Techniques for Sustainable Product Marketing: A Fuzzy Decision-Making Approach54 cited
2021Corporate political activity in the context of unhealthy food advertising restrictions across Transport for London: A qualitative case study47 cited
2019Cognitive Science and Neuromarketing in Behavioral Economics3 cited

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2024Neuromarketing and Financial Decision Making0 cited

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