SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Disruption of Marketing Communication Concepts in the Marketing 3.0 Era: A Narrative Literature Review
16 references·0 citing·50 second hop
The Disruption of Marketing Communication Concepts in the Marketing 3.0 Era: A Narrative Literature Review (2023)The Disruption of Marketing Communication…“Bluewashing” the Firm? Voluntary Regulations, Program Design, and Member Compliance with the United Nations Global Compact (2014)“Bluewashing” the Firm? Volun…Sustainability or Profitability? How Communicated Motives for Environmental Policy Affect Public Perceptions of Corporate Greenwashing (2013)Sustainability or Profitabili…Impact of Green Marketing on Consumer Purchase Intention (2013)Impact of Green Marketing on …Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy (2012)Marketing meets Web 2.0, soci…Business & society : ethics, sustainability, and stakeholder management (2012)Business & society : ethics, …The Drivers of Greenwashing (2011)The Drivers of GreenwashingFrontiers of the marketing paradigm in the third millennium (2011)Frontiers of the marketing pa…Drivers of new product recommending and referral behaviour on social network sites (2011)Drivers of new product recomm…Toward a “theoretical toolbox” for sustainability research in marketing (2010)Toward a “theoretical toolbox…Green marketing strategies: an examination of stakeholders and the opportunities they present (2010)Green marketing strategies: a…The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)The Drivers of Green Brand Eq…Redefining social marketing with contemporary commercial marketing definitions (2009)Redefining social marketing w…Going Beyond Green: The “Why and How” of Integrating Sustainability Into the Marketing Curriculum (2008)Going Beyond Green: The “Why …Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization (2007)Business Ethics: Managing Cor…The Flight of the Creative Class: The New Global Competition for Talent (2005)The Flight of the Creative Cl…The 8th Habit: From Effectiveness to Greatness (2004)The 8th Habit: From Effective…Illusion and well-being: A social psychological perspective on mental health. (1988)Exploring internal stickiness: Impediments to the transfer of best practice within the firm (1996)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing (2011)The Means and End of Greenwash (2015)Why is Corporate Virtue in the Eye of The Beholder? The Case of ESG Ratings (2021)Toward a New Conception of the Environment-Competitiveness Relationship (1995)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Strategic management a stakeholder approach (2010)Against the Green: A Multi-method Examination of the Barriers to Green Consumption (2012)Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions (2013)Intention to buy eco-friendly packaged products among young consumers of India: A study on developing nation (2016)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Enhance green purchase intentions (2012)Factors Affecting Green Purchase Behaviour and Future Research Directions (2015)Exchange and Power in Social Life (2017)Green process innovation, green product innovation, and corporate financial performance: A content analysis method (2019)Social Marketing: An Approach to Planned Social Change (1971)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Evaluation of unsupervised semantic mapping of natural language with Leximancer concept mapping (2006)The Architecture of Dynamic Capability Research Identifying the Building Blocks of a Configurational Approach (2016)Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction (2018)The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty (2019)A theory of human motivation. (1943)Governing the Commons (1990)Value co-creation: concept and measurement (2014)Customer experience management: toward implementing an evolving marketing concept (2015)What is co-creation? An interactional creation framework and its implications for value creation (2017)The Strength of Weak Ties (1973)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Firm Resources and Sustained Competitive Advantage (1991)An organizational theoretic review of green supply chain management literature (2010)Why Are Job Seekers Attracted by Corporate Social Performance? Experimental and Field Tests of Three Signal-Based Mechanisms (2013)Stakeholder pressure, green innovation, and performance in small and medium‐sized enterprises: The role of green dynamic capabilities (2021)THE GLOBALIZATION OF MARKETS (1983)Users of the world, unite! The challenges and opportunities of Social Media (2009)Social media? Get serious! Understanding the functional building blocks of social media (2011)Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM (2013)Digital marketing and social media: Why bother? (2014)Social media in marketing: A review and analysis of the existing literature (2017)Grasping the dynamic complexity of team learning: An integrative model for effective team learning in organisations (2010)School leadership in times of crisis (2012)Leadership and Employee Engagement (2014)Collaborative Value Creation (2012)Do actions speak louder than words? An empirical investigation of corporate environmental reputation (2012)Carroll’s pyramid of CSR: taking another look (2016)Tourism, Creativity and Development (2007)Financialization and U.S. Income Inequality, 1970–2008 (2013)Smart Cities: Definitions, Dimensions, Performance, and Initiatives (2015)
this work references cited by second hop

References

  • 2011The Drivers of Greenwashing3,836 cited
  • 2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,866 cited
  • 2012Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy1,108 cited
  • 2007Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization826 cited
  • 2010Green marketing strategies: an examination of stakeholders and the opportunities they present772 cited
  • 2004The 8th Habit: From Effectiveness to Greatness606 cited
  • 2005The Flight of the Creative Class: The New Global Competition for Talent496 cited
  • 2011Frontiers of the marketing paradigm in the third millennium481 cited
  • 2010Toward a “theoretical toolbox” for sustainability research in marketing440 cited
  • 2009Redefining social marketing with contemporary commercial marketing definitions341 cited
  • 2013Sustainability or Profitability? How Communicated Motives for Environmental Policy Affect Public Perceptions of Corporate Greenwashing290 cited
  • 2012Business & society : ethics, sustainability, and stakeholder management258 cited
  • 2014“Bluewashing” the Firm? Voluntary Regulations, Program Design, and Member Compliance with the United Nations Global Compact250 cited
  • 2008Going Beyond Green: The “Why and How” of Integrating Sustainability Into the Marketing Curriculum

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

250 cited
  • 2011Drivers of new product recommending and referral behaviour on social network sites158 cited
  • 2013Impact of Green Marketing on Consumer Purchase Intention137 cited
  • Cited by

    No citing works inside the corpus for this window.