(Digital) Campaigning in Dissonant Public Spheres

Abstract

With the advent of digital media and social media platforms, the speed of innovation and technology adoption in campaigns have increased tremendously. At the same time, the campaign environment and its rules are in constant flow, as platform logics, party operations, and voter alignments both reflect and create instability in many political systems. Additionally, disinformation, foreign interference in campaigns, hyper-partisan media ecologies, and hyperactive users have all created changes in opinion climates. In light of these developments, and building on the theoretical concept of increasingly disrupted and dissonant public spheres (developed by Barbara Pfetsch and Lance Bennett), this special issue seeks to expand research on campaigning beyond assumptions of well-functioning political systems, to better understand the erosion of institutional legitimacy and trust, and their effects on communication processes. The special issue is organized within two conceptual approaches. The first cluster of manuscripts observes how political candidates, organizations, and parties optimize their behaviour within the dissonant political environment. The second part examines responses, perceptions, and consequences of the disrupted environment on the public. Finally, four integrated forum essays look into how dissonant public spheres may disturb democratic processes, discuss the role of data-driven campaigning, and address how limited access to platform data affects our understanding of dissonant public spheres.

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