Lucrative Role of Animated Spoke and Brand Character to Brand Awareness in Pakistan

Abstract

The study aims to explore the lucrative role of animated spoke and brand character to brand awareness in Pakistan. Pakistan is a developing country where the strategies regarding brand awareness through animated role, and brand character should be focused. In this regard, the data was collected through survey method from 400 students of different Universities in Lahore during the year of 2022. In this study, linear regression was applied for data analysis. The results reveal that role of animated brand character and its discernment relationship with brand awareness matter significantly/positively. The findings underscore specifically character attraction, trust and nostalgia which should accelerate the behavior of marketers to stay zealously in developing brand awareness. This study is a valuable flight for the marketing managers, policy makers of branding strategies, and investors etc. Moreover, it would encourage to stakeholders for work on animated brand characters as this element of consideration is still scant about efficacy of animated characters awareness of brands in Pakistan.

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