References

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• 1948Advertising Principles and Practice330 cited
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• 2004USING ANIMATED SPOKES-CHARACTERS IN ADVERTISING TO YOUNG CHILDREN: Does Increasing Attention to Advertising Necessarily Lead to Product Preference?148 cited
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• 2008Creativity Via Cartoon Spokespeople In Print Ads: Capitalizing on the Distinctiveness Effect98 cited
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• 2014Influences of the spokes-character on brand equity antecedents31 cited
• 2003The role of characters in kids marketing23 cited
• 2018Spokes-Characters in Print Advertising: An Update and Extension21 cited
• 2008Branded food spokescharacters: consumers' contributions to the narrative of commerce18 cited
• 2011The advertisement effectiveness of animated spokes- characters