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The Effect of Product Quality on Purchase Decision Mediated by Brand Image in Zara Women’s Bag Consumers

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References

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2020The Influence of Product Quality, Price Fairness, Brand Image, and Customer Value on Purchase Decision of Toyota Agya Consumers: A Study of Low Cost Green Car26 cited
2017Brand Image Memediasi Kualitas Produk dan Harga dengan Keputusan Pembelian Smartphone Apple di Kota Denpasar26 cited
2021PERSEPSI NILAI MEWAH PADA KONSUMEN TAS BRANDED: KAJIAN NILAI BUDAYA DI INDONESIA11 cited

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2023Brand Image Antecedents to Enhance Consumer Trust6 cited

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