Variations on Internet of Things adoption factors between India and the USA

Reuban Gnana Asir.T · Hansa Lysander Manohar

10 citations0/0 files storedSouth African Journal of Business Management

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Technology Adoption and User Behaviour Innovation Diffusion and Forecasting Internet of Things and AI

Abstract

Purpose: This study examines the variations on Technology Adoption Factors, including the cultural aspects in both developing and developed countries for Internet of Things, as the Technology Adoption Factors are not common across the globe. Although much research has focused on the technical aspects of Internet of Things (IoT) devices, attention is still required regarding IoT applications, features, use cases, and behavioural aspects in the context of the consumption and perception of IoT services. Design/methodology/approach: In this research, an empirical study is undertaken to identify the factors that influence the adoption of IoT services, using a model based on the unified theory of acceptance and use of technology. Findings/results: A survey of 800 users was administered in the United States of America (USA) and India. Reliability Tests, Validity Tests and exploratory factor analysis were performed to find the presence of common method variance across both countries. The findings reveal the significance of several independent variables on the adoption of IoT services, namely perceived security risks, perceived trust, social influence, facilitating conditions, and performance expectancy. Practical implications: This research provides evidence that cultural aspects, social influence and facilitating conditions play a significant role. Illustrations of Airtel, Reliance Jio promotions in India and data-driven decision making from mayors of the USA included. Originality/value: The research reveals the variation in IoT adoption factors between India and the USA. There are unique variations involved per country that need to be considered for the effective adoption of IoT.

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References

2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 1995An Integrative Model Of Organizational Trust 1995An Integrative Model of Organizational Trust 2008Technology Acceptance Model 3 and a Research Agenda on Interventions 2000A Cross-Cultural Study on Escalation of Commitment Behavior in Software Projects1

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2024Unraveling the Dynamics of User Acceptance on the Internet of Things: A Systematic Literature Review on the Theories and Elements of Acceptance and Adoption

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