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The Effect of Product Placement on Consumer Buying Interest with Brand Awareness as a Mediating Variable
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The Effect of Product Placement on Consumer Buying Interest with Brand Awareness as a Mediating Variable (2023)The Effect of Product Placement on Consum…Pengaruh brand ambassador dan brand image terhadap keputusan pembelian di shopee dengan mediasi brand awareness (2022)Pengaruh brand ambassador dan…ANALISIS PENGARUH BRAND AWARENESS, BRAND IMAGE DAN PRODUCT PLACEMENT TERHADAP MINAT BELI KONSUMEN KOPIKO DALAM DRAMA KOREA VINCENZO (2021)ANALISIS PENGARUH BRAND AWARE…The Effect of Product Placement on Customer Interests in Mediation by Brand Awareness (2020)The Effect of Product Placeme…Pengaruh Brand Awareness, Brand Association, dan Percieved Quality (2018)Pengaruh Brand Awareness, Bra…Metode Penelitian Kuantitatif 2016 (2016)Metode Penelitian Kuantitatif…Research Methods for business (2013)Research Methods for business‘Building Strong Brands’ (1996)‘Building Strong Brands’Building Strong Brands (1995)Building Strong BrandsConsumer behavior and marketing action (1981)Consumer behavior and marketi…Advertising Psychology and Research (1951)Advertising Psychology and Re…Measuring Advertising Effectiveness (1964)The Importance of the Brand in Brand Extension (1994)MANAJEMEN PEMASARAN: EDISI KE DUA BELAS JILID 2 (2007)Analisis Keputusan Membeli Berbasis Brand Awareness sebagai Impak Google Ads dan Facebook Ads (Kajian Pelanggan Lazada) (2021)PENGARUH BRAND AWARENESS, TRANSPARANSI, DAN KEPERCAYAAN TERHADAP KEPUTUSAN MENYALURKAN ZIS DI KITABISA.COM (2021)Managing Brand Equity (1991)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)Product Placement in Filipino Films: An approach to Consumer Purchasing Intention (2022)Metode Penelitian Untuk Skripsi Dan Tesis Bisnis (2001)The Effect of Brand Image and Product Knowledge on Purchase Intention Moderated by Price Discount (2007)PENGARUH BRAND AWARENESS, BRAND IMAGE, DAN MEDIA COMMUNICATION TERHADAP KEPUTUSAN PEMBELIAN (2012)The Influence of Brand Ambassadors on Purchase Decisions and Brand Image as Intervening in Avoskin Products (2024)The influence of social media marketing, consumer reviews, and brand image on purchasing decisions (2025)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Commitment-Trust Theory of Relationship Marketing (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Impact of Perceived e-WOM on Purchase Intention: The Mediating Role of Corporate Image (2015)Crafting a smartphone repurchase decision making process: Do brand attachment and gender matter? (2016)The Effect of Employee Engagement on Organizational Performance Via the Mediating Role of Job Satisfaction: The Case of IT Employees in Jordanian Banking Sector (2018)Factors relevant to the validity of experiments in social settings. (1957)Some Insights in the Historical Prospective of Hierarchy of Effects Model: A Short Review (2014)Optimizing Zakat Collection in the Digital Era: Muzakki's perception (2020)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Keefektifan Penggunaan Media Pembelajaran Berbasis Game Edukasi Quizizz Terhadap Hasil Belajar Teknologi Perkantoran Siswa Kelas X SMK Ketintang Surabaya (2020)Metodologi Penelitian Kualitatif (2022)Jenis-Jenis Penelitian Dalam Penelitian Kuantitatif dan Kualitatif (2023)
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References

  • 1995Building Strong Brands4,440 cited
  • 2016Metode Penelitian Kuantitatif 20164,120 cited
  • 1996‘Building Strong Brands’2,137 cited
  • 1981Consumer behavior and marketing action1,397 cited
  • 2013Research Methods for business583 cited
  • 1951Advertising Psychology and Research30 cited
  • 2022Pengaruh brand ambassador dan brand image terhadap keputusan pembelian di shopee dengan mediasi brand awareness27 cited
  • 2018Pengaruh Brand Awareness, Brand Association, dan Percieved Quality22 cited
  • 2020The Effect of Product Placement on Customer Interests in Mediation by Brand Awareness14 cited
  • 2021ANALISIS PENGARUH BRAND AWARENESS, BRAND IMAGE DAN PRODUCT PLACEMENT TERHADAP MINAT BELI KONSUMEN KOPIKO DALAM DRAMA KOREA VINCENZO6 cited

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