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Abstract This article addresses the two processes of market making and transnationalization in Havana through the lens of gentrification theory. Using a case study situated between Global South and East, this article looks more closely at transnational families and migrants as agents of gentrification in Havana, analysing how they create and exploit the rent‐gap. Returning to the central ideas of ‘highest and best use’ and ‘circulations’ in N. Smith's rent‐gap theory, I analyse how increased transnational mobility has affected the commodification and potential use of housing in Havana. Based on interviews with transnational owners who purchased housing to upgrade and convert into an Airbnb, this article shows how the “highest and best use” of a property is evaluated from elsewhere. It also demonstrates the complexities of transnational gentrification in a southern socialist city and insists on the need to understand more broadly the gentrification–migration nexus.
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