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CommTech: Mit der Stakeholder Journey die Wirkung von Kommunikation erhöhen · Study

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ChapterCommTech: Mit der Stakeholder Journey die Wirkung von Kommunikation erhöhen

Thomas Mickeleit2023

Chapter2023

CommTech: Mit der Stakeholder Journey die Wirkung von Kommunikation erhöhen

Thomas Mickeleit · Klaus Treichel · Marie Sophie Groß · Sarah Ellmann

7 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Digital Marketing and Social Media Public Relations and Crisis Communication

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References

2010Strategic Management 2020Going on a journey: A review of the customer journey literature 2022Digitalization in corporate communications: understanding the emergence and consequences of CommTech and digital infrastructure 2019Explicating communicative organization-stakeholder relationships in the digital age: A systematic review and research agenda 2020Unternehmenskommunikation 2014Grundlagen des Managements 2020Social listening: a potential game changer in reputation management How big data analysis can contribute to understanding stakeholders' views on organisations 2022Handbuch Unternehmenskommunikation

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Year2023

Typechapter

Published2023-01-01

VenueSpringer eBooks

Languagede

Citations7

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-658-40169-6_4

openalex_workW4380031780

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