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CommTech: Mit der Stakeholder Journey die Wirkung von Kommunikation erhöhen
10 references·0 citing·41 second hop
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this work references cited by second hop

References

  • 2010Strategic Management4,835 cited
  • 2020Going on a journey: A review of the customer journey literature371 cited
  • 2022Digitalization in corporate communications: understanding the emergence and consequences of CommTech and digital infrastructure87 cited
  • 2019Explicating communicative organization-stakeholder relationships in the digital age: A systematic review and research agenda76 cited
  • 2020Unternehmenskommunikation76 cited
  • 2014Grundlagen des Managements61 cited
  • 2020Social listening: a potential game changer in reputation management How big data analysis can contribute to understanding stakeholders' views on organisations52 cited
  • 2022Handbuch Unternehmenskommunikation40 cited
  • 2022Gesellschaftsorientierte Unternehmenskommunikation: Stakeholderorientierung und Legitimation als Ziel der Public Relations25 cited
  • 2023CommTech und die digitale Transformation von Kommunikationsabteilungen8 cited

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