Article2023

Developing environmental performance through sustainable practices, environmental CSR and behavioural intentions: an online approach during the COVID-19 pandemic

Bahadur Ali Soomro · Ghada Mohamed Elhag · Mitho Khan Bhatti · Nadia A. Abdelmegeed Abdelwahed · Naimatullah Shah

20 citations0/0 files storedSocial Responsibility Journal

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Environmental Sustainability in Business Corporate Social Responsibility Reporting Corporate Social Responsibility and Sustainability

Abstract

Purpose The purpose of this study is to examine the development of environmental performance (EP) through sustainable practices (SPs), environmental corporate social responsibility (environmental CSR) and behavioural intentions (BIs) among Pakistan’s small and medium enterprises (SMEs). Design/methodology/approach In this study, the researchers applied a quantitative approach which involved significant cross-sectional data. The authors used an online survey to serve the aim of this study. The survey’s respondents are top managers of Pakistan’s manufacturing firms. The authors received 196 valid cases to obtain suitable outcomes from the data. Findings By using the structural equation model, the path analysis shows that green practices (GPs) have a positive and significant effect on SPs and environmental CSR. This study’s findings also demonstrate that environmental CSR plays a substantial role in developing the SPs, BIs and EP. The results of this study also show that SP plays a positive and significant role towards BIs and EP. Finally, BI predicts the EP. Practical implications This study's findings provide planners and policymakers with guidelines to create EP through environmental CSR, SPs and BIs. This study's findings are valuable results in identifying green practices’ significant role in establishing environmental CSR and SPs. Finally, this study's findings offer a new perception of integrating these factors and their contribution to EP. Originality/value This study examined the development of EP in the challenging situation of the COVID-19 pandemic. Therefore, in terms of the empirical findings, this study provides original value.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2007G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences 1979A Paradigm for Developing Better Measures of Marketing Constructs 1991The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders 2011An assessment of the use of partial least squares structural equation modeling in marketing research 1995A Natural-Resource-Based View of the Firm 1997The Company and the Product: Corporate Associations and Consumer Product Responses 2009Development and Cross–Cultural Application of a Specific Instrument to Measure Entrepreneurial Intentions

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