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Perceived altruism in cause-related marketing
16 references·0 citing·47 second hop
Perceived altruism in cause-related marketing (2023)Perceived altruism in cause-related marke…Carroll’s pyramid of CSR: taking another look (2016)Carroll’s pyramid of CSR: tak…The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions (2012)The influence of the quality …The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)The Drivers of Green Brand Eq…The impact of perceived corporate social responsibility on consumer behavior (2005)The impact of perceived corpo…Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer–Company Identificati…Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Consumer Acceptance of Electr…A conceptual model of perceived customer value in e‐commerce: A preliminary investigation (2003)A conceptual model of perceiv…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another? (2000)The Influence of Cause-Relate…Creating public value : strategic management in government (1995)Creating public value : strat…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Cause-Related Marketing: A Co…The Satisfaction With Life Scale (1985)The Satisfaction With Life Sc…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Attribution Theory and Research (1980)Attribution Theory and Resear…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)A meta-analysis of the technology acceptance model (2006)A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents (2007)Human Trust in Artificial Intelligence: Review of Empirical Research (2020)The psychology of interpersonal relations. (1958)Economic Action and Social Structure: The Problem of Embeddedness (1985)Building Brand Community (2002)The Social Identity Theory of Intergroup Behavior (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Understanding Customer Experience Throughout the Customer Journey (2016)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Pricing: Making Profitable Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Commitment-Trust Theory of Relationship Marketing (1994)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Generalized expectancies for internal versus external control of reinforcement. (1966)Telling more than we can know: Verbal reports on mental processes. (1977)Learned helplessness in humans: Critique and reformulation. (1978)Social Psychology of Intergroup Relations (1982)The Mutual Knowledge Problem and Its Consequences for Dispersed Collaboration (2001)Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory (2007)Corporate Social Responsibility (1999)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs (2006)How can corporate social responsibility activities create value for stakeholders? A systematic review (2010)Economic Perspectives on Corporate Social Responsibility (2012)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Society and the Adolescent Self-Image (1965)Social Indicators of Well-Being (1976)Subjective Well-Being (1984)Handbook of Positive Psychology (2001)Individual differences in two emotion regulation processes: Implications for affect, relationships, and well-being. (2003)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)New Public Management Is Dead--Long Live Digital-Era Governance (2005)Beyond Engagement and Participation: User and Community Coproduction of Public Services (2007)Public Value Governance: Moving Beyond Traditional Public Administration and the New Public Management (2014)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1985The Satisfaction With Life Scale31,725 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 2003Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model5,710 cited
  • 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies3,330 cited
  • 1980Attribution Theory and Research2,648 cited
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  • 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
  • 2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,671 cited
  • 2012The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions1,257 cited
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Carroll’s pyramid of CSR: taking another look
1,186 cited
  • 2003A conceptual model of perceived customer value in e‐commerce: A preliminary investigation1,073 cited
  • 2000The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?952 cited
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