PENGARUH EMPLOYER BRANDING TERHADAP MINAT MELAMAR PEKERJAAN DENGAN KOMPENSASI SEBAGAI VARIABEL MEDIASI

Muhamad Ekhsan · Ni Komang Putri Ayu Jayanti · Ryani Dhyan Parashakti

13 citations0/0 files storedJurnal Perspektif Manajerial dan Kewirausahaan (JPMK)

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Employer Branding and e-HRM Employee Performance and Management Higher Education and Employability

Abstract

Penelitian ini dilakukan bertujuan untuk mengetahui pengaruh employer branding, kompensasi, terhadap minat melamar pekerjaan pada perusahaan elektronik PT. Samsung Electronics Indonesia oleh mahasiswa Universitas Pelita Bangsa. Penelitian ini dilakukan pada mahasiswa Universitas Pelita Bangsa. Populasi pada penelitian ini sebanyak 7194 orang dengan sampel sebanyak 100 orang. Metode penelitian ini diambil dengan metode kuantitatif dengan random sampling. Pengumpulan data pada penelitian ini melalui kuisioner. Analisa data yang digunakan dalam penelitian ini menggunakan bantuan program Smart PLS. berdasarkan hasil dari perhitungan metode PLS dinyatakan bahwa employer branding tidak berpengaruh terhadap minat melamar pekerjaan, employer branding berpengaruh terhadap minat melamar pekerjaan, kompensasi berpengaruh terhadap minat melamar pekerjaan serta kompensasi mampu memediasi pengaruh employer branding terhadap minat melamar pekerjaan.

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References

2013Partial Least Squares Structural Equation Modeling (PLS-SEM) Techniques Using SmartPLS 2003The Value of Organizational Reputation in the Recruitment Context: A Brand‐Equity Perspective 2013Employer branding: employer attractiveness and the use of social media 2005Positioning Southwest Airlines through employee branding 2019Effectiveness of employer branding on staff retention and compensation expectations 2015Employer Brand and Job Application Decisions: Insights from the Best Employers 1981The expectancy model in the analysis of occupational preference and occupational choice 2011The Study on Employer Brand Strategy in Private Enterprises from the Perspective of Human Resource Management

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