Understanding generations: a review of the concept, classification and distinctives traits among baby boomers, generation x and millennials

Abstract

The generational diversity currently interacting in the workplace represents a challenge for organizations as the development of actions aimed to attract and retain the best human talent becomes more complex. This article describes the concept of "generation", analyzing different approaches. It also classifies the various generational groups that have existed in society, according to their emerging date and replacement by next generation. Finally, it does a brief analysis of the Baby Boomer generation, Generation X and Generation Y or Millennials, emphasizing aspects such as attitudes towards work, main motivations and preferences in education. This is a valuable contribution to the understanding of the characteristics of generational groups that converge in the workplace, providing organizations with useful information for the development of effective strategies to select, retain and motivate their workforce, while taking advantage of the strengths of each generational group.

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